In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR?
Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand.
A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!”
We know that Google’s mobile-first index is coming. As is the norm with Google, we’re just not sure when.
You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture, and content are optimized for near-perfect search engine comprehension and indexing. Link Building: Getting other websites to link back to your site. In today’s post, we’re going to focus on the…
Web Spam: Intentional attempts to manipulate search engine rankings for specific keywords or keyword phrase queries.
When was the last time you sat down to write an amazing piece of content, pulled out your mathematical matrix for determining the most valuable keyword phrases, and set to work with a smile on your face? Yeah, me neither.
Watch this video: Moz’s Whiteboard Friday – The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x Information has been floating around for a while that suggests you will rank better in search engines and / or get more traffic by: Blogging more frequently Writing longer blog posts (higher word…