If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There are multitudes of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like…

As a marketer, there are only so many conferences I can attend in a year — and this year all three happened to fall within two weeks of each other. By far the best one I attended was Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy…

We talk a lot about improving your website conversion rates on the Crazy Egg blog, but do you want to know the simple truth? Optimizing your website for conversions is step two. Knowing how to get traffic to your website is step one. To put it more bluntly: Your conversion…

Why do I need the best SEO tools when I can promote my business through social media platforms? How does SEO help my business? Doesn’t paid advertising get better results? Isn’t SEO dead? If you are still asking these questions, it means that you have pretty much written off SEO.…

Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at least a handful of times. That’s because while it used to be a fairly niche technique used by only the most tech-savvy site owners, it’s…

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a…

Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it. If this sounds like your approach, you’re probably reluctant to spend…

To learn how to get backlinks is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. But you have to be cautious with how to build quality backlinks. Links have been a major part of how Google and…

Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today, one tiny detail sobs in the corner of your marketing strategy. Keywords. In 2018, search engines are smart and more concentrated on behavioral factors, so…