Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website.

Low-quality content doesn’t rank in Google. For us to have any chance at ranking, we need to publish high-quality content across our entire site. What…

Building backlinks is still the most effective way to increase SEO rankings and traffic. But you have to be cautious with how to build quality…

Are you disappointed with your company’s search ranking? Have you tried a video strategy yet? Nobody can deny that video is the king of content:…

Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral…

Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at…

Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely…

Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today,…

Site indexation may seem like a fairly passive task. Just write some content, optimize it for search engines, upload it to your site, and just…

Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re…

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a…

You can break down SEO into two major categories: On-Page SEO: Ensuring your title tags, meta tags, site architecture, and content are optimized for near-perfect…

Have you ever doubted Google? When it comes to the keyword ranking accuracy, we can be skeptical about rank tracker tools we use or SEOs…

A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search…

Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point,…

Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can…