Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it. If this sounds like your approach, you’re probably reluctant to spend…

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. But you have to be cautious with how you go about earning quality links. Links have been a major part of how Google and other search…

Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals… While all these big words swallow up the digital marketing world today, one tiny detail sobs in the corner of your marketing strategy. Keywords. In 2018, search engines are smart and more concentrated on behavioral factors, so…

Site indexation may seem like a fairly passive task. Just write some content, optimize it for search engines, upload it to your site, and just wait for the magic to happen — right? Not necessarily. Google’s indexation process is very effective, but it isn’t perfect. And considering that it’s impossible…

Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil — you’re just trying to understand what they want. The same is true with SEO. You’re trying to understand what…

In a world obsessed with rankings, sometimes it’s hard for us SEOs to remember that those rankings are worthless if they’re not accompanied by a high click-through rate (CTR). Why should you care about your organic CTR?

Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand.

A 1-100 score predicting how well a site will rank in major search engines.

A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!”