The text (or characters) inside a website hyperlink. Anchor text can help inform search engines of a webpage’s subject matter.
SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships.
Link juice is a non-technical SEO term used to reference the SEO value of a hyperlink to a particular website or webpage.
“What Do Department Store Santas and Prostitutes Have in Common?” “Why Do Drug Dealers Still Live at Home with Their Mothers?”
Have you ever doubted Google? When it comes to the keyword ranking accuracy, we can be skeptical about rank tracker tools we use or SEOs we hired. But when we check rankings manually, we trust our eyes and Google.
A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide…
As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content.
Link building is one of the most essential aspects of SEO, yet also one of the most misunderstood and difficult pieces of the search marketing equation. We all know that acquiring high-quality links to your website is one of Google’s primary ranking factors, but not all links are created equally…
Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting.