Who doesn’t love a good Google update? If you’ve so much as dabbled in SEO you probably already know that these updates can be cause for some serious nail-biting.
Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too.
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too.
It may seem demoralizing to spend hours writing a trustworthy article, only to have the latest abomination from Buzzle or ListVerse outrank you. Don’t panic about this. Time is on your side. What do I mean by this?
Regardless of your industry/niche, reaching the upper echelons of the search rankings is vital in our search-centric consumer world. According to Optify, “websites ranked number one received an average click-through-rate (CTR) of 35.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5…
Siri, Cortana, Google Now. These are all “digital assistant” voice search platforms that are changing the way we search for content. To prove this point, over the course of 2015, “search on virtual assistants jumped from statistical zero to 10 percent of overall search volume globally.”
Using heatmaps is like being Jason Bourne. You get to spy on your visitors and see exactly what they’re doing. And, like Jason Bourne, you’re not trying to be evil; you’re just trying to understand what they want.
Everyone has been telling you to “go responsive” for the past few years, and you’ve finally made the switch. I know how painful it can be. We recently redesigned The Daily Egg, and we’re still not done fixing things (we started in January!). Mobile is a pain in the behind!
Online marketing pros are always talking about of “hacks” — smart, effective, and easy ways of achieving goals. I love hacks. I write about hacks. I think “hack” is a cool word. But don’t get the wrong idea when I write about “hacks.” Hacks aren’t always easy. They aren’t always…