Copywriting

What readers in the past often referred to as good copy, today is just not good enough anymore. To really stand out, your copy needs…

There are few better people to learn direct response copywriting from than the “Admen”: the original rockstar copywriters of the twentieth century magazine and newspaper

The AIDA formula is the oldest and most popular copywriting model used to convert prospects into paying customers. It has been used int every type

Effective copywriting articles teach you three critical things: how to problem-solve existing issues, how to approach novel setbacks, and how to adapt your copy in

Copywriting research is an important element of producing world-class copy. It’s what separates good copy from remarkable copy. This can only happen when copywriting research

I’ve made over $500K in my career as a copywriter. Here’s what I know. What Is Copywriting? Copywriting is using words to market a product

AIDA and PAS are two of the most popular copywriting formulas in direct response copywriting. Start with either of these formulas for all your copywriting

Sales copy is a persuasive text designed to push customers into taking some kind of action, like buying a product, signing up for a course,