Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
The 31 Best Homepage Design Examples and Ideas for Your Website
6 Colors That Are Proven to Boost Sales
21 Captivating Call to Action Examples to Steal
What is a Sales Funnel, Examples and How to Create One
The Best Website Color Palettes to Increase Engagement in 2023
5 Things to Learn from Direct-Response Copywriters
Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response…
Make your website better. Instantly.
Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.
Free 30-day TrialThe Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of…
3 Questions You Need To Answer About Your Target Audience
Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product…
5 Tips For Writing Copy That Converts
“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy…
Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)
In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s…
7 Tips for Writing Effective Short Copy
Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It…
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks…
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
What 7 Legendary Copywriters Can Teach Us About Web Copy
It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We…
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
Two Words To Turn Ho-Hum into Powerful Copywriting
Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question:…
Put the Power of Story In Your Sales Copy
Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…
5 Tips to Boost the Credibility of Your Sales Messages and Sell More
It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your…
6 Tantalizing Techniques for Writing Seductive Sales Copy
It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)
I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all…
9 Tools that No Serious Online Writer Should Be Without
When it comes to writing for the web, competition is steadily growing fierce. We’ve had it drilled into our heads that “content is king” but…
Reviews
360 articles
Website
314 articles
Conversion
213 articles
Operations
201 articles
Workflow
139 articles
IT
114 articles
Marketing
77 articles
Design
74 articles
Startup
52 articles
Make your website better. Instantly.
Over 300,000 websites use Crazy Egg to improve what's working, fix what isn't and test new ideas.
Free 30-day Trial