Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product?The type of content you start … [Read more...]
“Copywriting”
How to Become a Better Copywriter: 21 Tips from the Experts
Want to get better results from your web pages? Then you have to get the copy right. Whether you're writing landing page copy or tweaking button text, … [Read more...]
How To Increase Conversions By Forgetting The CTA
Your target customer has zero interest in your CTA.He/she doesn't particularly care about the call, the signup, or even the purchase. He/she isn't … [Read more...]
20 Copywriting Lessons from Stephen King
Shock! Horror! That's what Stephen King's name calls to mind. But it's not all he writes. In my opinion, Stephen King has written one of the best … [Read more...]
Oops! Are You Applying The Right Advice To The WRONG Headlines?
Whether we're discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the … [Read more...]
Double the Power of Your Content with This One Change
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented.It … [Read more...]
39 Writing Techniques That Drive More Conversions from Your Website Copy
Your most powerful marketing tool is copy — words, sentences, and paragraphs.Your website has the potential to either drive sales or drive away … [Read more...]
Quick Copywriting Tweaks Proven to Lift Conversions 30% or More
It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards.And with margins being as … [Read more...]
5 Things to Learn from Direct-Response Copywriters
Direct-response copywriting is killer.In today’s world of content shock and content proliferation, we need to learn a few things from the world of … [Read more...]
Stop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis.Why? There are at least three reasons why companies of … [Read more...]