A wealth of information creates a poverty of attention, Herbert Simon, Nobel Prize Winner Are You Settling For Web Scanners? You probably know that most website visitors don’t read word for word. While there are the rare readers, you may have accepted that your visitors will not spend long on…

Have you ever wondered, “Maybe I’m not cut out to be a writer?” Well, you might be right. I never want to discourage anyone from becoming a writer. I do, however, want to discourage people from thinking they need to be a writer while having absolutely no desire to do…

Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a sponsored tweet or Facebook post, than a blaring television commercial. The good news for advertisers is: the general public doesn’t avoid these ads as much as TV…

It’s something most marketers don’t really pay attention to. Sure you know the different stages of awareness and how your prospect progresses from attention through to action. And sure, you know that there’s different expectations at each stage requiring a slightly different tact and approach. But how thoroughly do you…

We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help we can get. Why? Because writing online is grueling.

There’s a scene in Seinfeld where Kramer dabbles in copywriting. Do you remember it? Jerry’s trying to sell a used van he was guilted into buying from “Fragile Frankie.” So Kramer, being the thoughtful guy he is, offers to write the classified ad for him.

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start reading knowing little to nothing about the product itself, yet by the time you’ve finished you don’t just want what’s being offered, you’re…

Yup, most product descriptions stink. Often times they’re dull and rarely engage the visitor. Worst of all, they’re usually duplicate descriptions that are being used on other e-commerce sites all around the Internet. By having duplicate product descriptions you’re hurting your SEO rankings, effectively shooting your business in the foot.…

Want to get better results from your web pages? Then you have to get the copy right. Whether you’re writing landing page copy or tweaking button text, sending the right message will increase conversions. That’s why a good copywriter is a great investment. One way to improve as a copywriter is…