“Copywriting”

A wealth of information creates a poverty of attention, Herbert Simon, Nobel Prize WinnerAre You Settling For Web Scanners?You probably know … [Read more...]

Have you ever wondered, “Maybe I’m not cut out to be a writer?”Well, you might be right.I never want to discourage anyone from becoming a … [Read more...]

Many might say that social media ads are interruption advertising in a modern form. However, there is definitely something less abrasive about a … [Read more...]

It’s something most marketers don’t really pay attention to.Sure you know the different stages of awareness and how your prospect progresses from … [Read more...]

We all need a little help… from time to time.Actually, as online copywriters striving for greatness, we need all the help we can … [Read more...]

There’s a scene in Seinfeld where Kramer dabbles in copywriting.Do you remember it?Jerry’s trying to sell a used van he was guilted into … [Read more...]

Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product?The type of content you start … [Read more...]

Yup, most product descriptions stink.Often times they're dull and rarely engage the visitor. Worst of all, they're usually duplicate descriptions … [Read more...]

Want to get better results from your web pages? Then you have to get the copy right. Whether you're writing landing page copy or tweaking button text, … [Read more...]

Yay!Your case study is ready to publish. At last.You’ve interviewed your customer for over an hour. You’ve written down their story and … [Read more...]