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39 Writing Techniques That Drive More Conversions from Your Website Copy
Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers….
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Free 30-day Trial5 Things to Learn from Direct-Response Copywriters
Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response…
Stop Jargon From Killing Your Conversions
Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies…
The Impact of Headlines and Tone of Voice on Conversion
Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of…
3 Questions You Need To Answer About Your Target Audience
Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product…
5 Tips For Writing Copy That Converts
“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy…
Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)
In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s…
7 Tips for Writing Effective Short Copy
Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It…
10 Reasons to Use TONS of Copy on Your Landing Pages
You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks…
AIDA Formula: How to Apply it And Drive Results with Your Copy
No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…
What 7 Legendary Copywriters Can Teach Us About Web Copy
It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We…
Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
Two Words To Turn Ho-Hum into Powerful Copywriting
Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question:…
Put the Power of Story In Your Sales Copy
Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…
5 Tips to Boost the Credibility of Your Sales Messages and Sell More
It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your…
6 Tantalizing Techniques for Writing Seductive Sales Copy
It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…
Direct Response Versus Branding: How to Write No-Hype Copy that Sells
I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…
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