Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response…

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of…

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product…

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy…

In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s…

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It…

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks…

No, it’s not about Verdi’s Opera. AIDA formula stands for: Attention Interest Desire Action If you’ve never heard of it, AIDA is a model that…

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We…

Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…

Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question:…

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can…

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your…

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get…

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing,…

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all…

When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but…