“Copywriting”

Want to get better results from your web pages? Then you have to get the copy right. Whether you're writing landing page copy or tweaking button text, … [Read more...]

Your target customer has zero interest in your CTA. He/she doesn't particularly care about the call, the signup, or even the purchase. He/she isn't … [Read more...]

Shock! Horror!  That's what Stephen King's name calls to mind. But it's not all he writes. In my opinion, Stephen King has written one of the best … [Read more...]

Whether we're discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the … [Read more...]

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It … [Read more...]

Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away … [Read more...]

It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as … [Read more...]

Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of … [Read more...]

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of … [Read more...]

Concepts like "building trust" and "presenting a consistent brand" don't get as much attention as they should. Actually, let's rephrase that. They … [Read more...]