Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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5 Common Objections Your Sales Page Must Overcome to Make the Sale
What’s the most important task of sales copy? Driving sales, of course. And what’s the number one reason we struggle to do it? Because our…
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Free 30-day Trial5 Essential Qualities of Irresistible Product Descriptions
Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…
7 Habits of Highly Effective Copy
Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success….
How George Lucas Would Write The Story Of Your Company
Good stories sell. If you look at your website analytics it will likely prove it. You will find that one of the most visited pages…
How Compelling Is Your Website’s Copy? A Simple, 4-Step Checklist
While most of us spend a lot of time fussing over the design of our website–making sure the color will create the right emotion or…
You Might Not Be the Kind of Person Who Can Use This Copywriting Trick
No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of…
Gimpy Web Copy? Use This 4-Step Formula to Make It Killer
Creating great copy is not hard. In fact, it’s quite easy. That is, if you understand four simple words. If you summarized every single book…
Is The “Long Copy” Sales Page A Thing of the Past?
Do those epic 5,000 word sales pages with the big, colorful BUY NOW buttons work? You might be surprised to hear the answers. We asked…
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