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20 Copywriting Lessons from Stephen King

by Sharon Hurley Hall

20 copywriting lessons from Stephen King

Shock! Horror!  That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about writing. It’s about the development of his writing career and writing tips and it’s called On Writing. And I reckon,…

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How to Write High-Converting Copy Without the Hype

by Peter Boyle

These tips WILL skyrocket your conversions! Marketing firms HATE him. Copywriter reveals simple conversion tactic that never fails! Five secrets to becoming a superhero copywriter… you WON’T BELIEVE number four! I’m so fed up of the awful, hypey, clickbait headlines that are all over the internet. You could argue that…

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Stop Jargon From Killing Your Conversions

by Art

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case…

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Show Me My Heatmap

Really easy to understand the user behavior with the new @CrazyEgg reports! @qubitTV #UX #prodmgmt

Francisco Mingote

@fmingote