What’s the most important task of sales copy? Driving sales, of course. And what’s the number one reason we struggle to do it? Because our…

Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal…

Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success….

Good stories sell. If you look at your website analytics it will likely prove it.  You will find that one of the most visited pages…

While most of us spend a lot of time fussing over the design of our website–making sure the color will create the right emotion or…

No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of…

Creating great copy is not hard. In fact, it’s quite easy. That is, if you understand four simple words. If you summarized every single book…

Do those epic 5,000 word sales pages with the big, colorful BUY NOW buttons work? You might be surprised to hear the answers. We asked…