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The Impact of Headlines and Tone of Voice on Conversion

by Art

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

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The Science Behind High-Performing Headlines

by Sherice Jacob

Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided…

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5 Tips For Writing Copy That Converts

by Sid Bharath

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the…

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Show Me My Heatmap

Playing around w/ @CrazyEgg and like it so far. Quick, nice and simple. Also easily implementable with #googletagmanager built-in tag.

Brandon K. Lee

@elBKL