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Demian Farnworth is a freelance writer who hustles the finer points of web writing at The CopyBot. Follow him on Twitter or Google+.

8 Brilliant Examples Of Social Proof On The Web

by Demian Farnworth

Aileen Lee got it right: social proof is the new marketing. But this really shouldn’t be any surprise to any of us. When the Internet leveled the playing field and took away big advertisers’ information edge…we stopped believing what they said and started looking for others to tell us what…

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