While most of us spend a lot of time fussing over the design of our website–making sure the color will create the right emotion or…
Demian Farnworth
You Might Not Be the Kind of Person Who Can Use This Copywriting Trick
No one likes to be on the wrong side of the velvet rope. NO ONE likes to be excluded. In fact, we all dream of…
8 Brilliant Examples Of Social Proof On The Web
Aileen Lee got it right: social proof is the new marketing. But this really shouldn’t be any surprise to any of us. When the Internet…
10 Idiot-Proof Ways To Generate Trust With Your Landing Page Copy
Landing pages are those web pages specifically designed to perform one task…it could be to sell your product, encourage people to sign up for an…
Gimpy Web Copy? Use This 4-Step Formula to Make It Killer
Creating great copy is not hard. In fact, it’s quite easy. That is, if you understand four simple words. If you summarized every single book…