When To Use Multi Armed Bandit vs A/B Testing
Multi-armed bandit testing is often pitched as a faster, more profitable version of A/B testing. There’s some truth in that idea, but it’s misleading to…
Conversion
7 Benefits of A/B Testing and Tips To Get The Most Value
Nobody knows what’s going to work. Even the smartest people are consistently bad at predicting outcomes. This is why you run A/B testing, which is
Multivariate Testing vs AB Testing Cheat Sheet
A/B testing and multivariate testing (MVT) are two different ways to optimize your website. Both let you test changes, measure the results, and make improvements
How to Read a Heatmap for Beginners
If you’re wondering what people actually click when they’re on your website, you need a heatmap. But you need to know how to read a
What Is an A/A Test And When Do I Have To Run One?
There are smart people who say that running an A/A test on your website is a waste of time. But there are also other smart
Mouseflow vs. Smartlook: Each Tool’s True Strengths
Mouseflow is best for website-focused teams that want powerful heatmapping and funnel analytics based on individual user sessions. Smartlook is better for product, SaaS, and
Font Psychology: How Typeface Shapes Meaning and Trust
Font psychology matters for web design because the style of text you choose has an immediate impact on website visitors. Do they trust your brand?
Lucky Orange vs. Hotjar: Each Tool’s True Strengths
Lucky Orange is best if you want fast, affordable insights into user behavior with minimal setup needed. Hotjar is a better choice for website-based product