Micro Conversions: What They Are and How to Use Them
A micro conversion is a small step a user takes on the journey toward making a bigger decision, like signing up, subscribing, or making a…
Conversion
What Is a Good Conversion Rate and How Do We Hit It?
Everybody wants to know the benchmarks. What’s a good conversion rate for our business? What range should we be in? The data is out there.
9 Ways To Boost Your Click Through Rate In 15 Minutes
Click through rate (CTR) compares the number of people who saw an ad, email, search result, video, etc. with the number who actually clicked through.
12 Active Conversion Rate Experts to Follow
Looking for unique, refreshing voices to follow for tips on increasing conversion rate? Check out these 12 active conversion rate experts we’ve rounded up to
A Click Map Shows Where Users Struggle (+ How to Fix It)
To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see.
Ugly Websites That Are Actually Superbly Designed to Make $
What makes a website beautiful? No, wait. A better question. Why does it matter if it is? Like dating, too many people are caught up
The Lead Magnet Is Evolving—Here’s 16 Fresh Ideas
These days, a lead magnet should be shareable on social media, easy to consume on mobile devices, and compelling enough to stand out in search
7 Pricing Page Examples (+ 7 Tactics for Yours)
A pricing page for a software-as-a-service (SaaS) company is a webpage that lays out all the subscription plans or pricing options. After the homepage, the