One misstep we often see companies make:Investing in a massive website redesign without validating the changes they’re making by looking at their … [Read more...]
“Conversion”
A Beginner’s Guide to A/B Testing with Crazy Egg
We are all united in a common struggle: designing products, apps, and websites that engage, entice, and delight our customers. So how do you know … [Read more...]
Customer Spotlight: Robb Fahrion, Digital Marketing Agency Flying V Group
Ready for a sobering fact? We're going to kick off this interview with a very surprising stat from a CRO report that we recently … [Read more...]
12 Tactics To Optimize Your eCommerce Landing Page For More Conversions
eCommerce vendors who aren’t actively improving their landing pages to convert more visitors are almost certainly leaving money on the … [Read more...]
From First-Time Buyer To Loyal Customer: Ecommerce Email 101
Oh, that feeling when you see your latest campaign was a big success!Lots of new customers acquired, products sold, and sales revenue … [Read more...]
[CRO Report] High Anxiety vs High ROI: 1350 Website Experts Weigh In On Marketing’s Biggest Missed Opportunity
We’ve always thought that great research uncovers secret behaviors. What we (Crazy Egg and Nonfiction Research together) uncovered in this study is … [Read more...]
What Should I A/B Test? An Ecommerce Homepage Analysis
There are four key types – or groups – of data that are used for conversion rate optimization (CRO):Image Source: The GoodWe know that data … [Read more...]
When’s The Last Time You Analyzed Your Conversion Funnel?
The other day, I was speaking with a customer who was having a tough time identifying how to improve her website. This customer, let’s call her … [Read more...]
Tools, Tips, And Getting Ready For Testing: A Quick-Start Guide To CRO
Our co-founder, Neil Patel, once asked 208 companies one simple question:“Which marketing strategy has provided you with your biggest return … [Read more...]
6 Personalization Techniques That Will Boost Your Conversion Rate
There’s no doubt that personalization helps boost conversions. The proof is in the numbers:Econsultancy found that 93% of companies experienced a … [Read more...]
