A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns).
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It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are more aware than ever that content, for many businesses, is the single most cost-effective way to project your brand to the world and amplify it.
This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience.
Every time I hear someone say, “Let’s test if the red button will be better for conversions than green (yellow, blue, etc.)”, my eyes get all bloodshot. I mentally curse whoever it was that wrote the first articles telling you that you can simply test different button colors and get…
There are good conversion tactics, and then there are great conversion tactics. We have seen some of the best methods at work helping marketers achieve their goals. However, not all conversion tactics are as good as they seem to be.
Does anyone really like to “Schedule a Demo”? Our PPC team is always looking to push our results, so we tested this theory with an enterprise B2B software firm and found that the answer in their case is: NO.
Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push notifications can cause users to opt-out, delete an app and spread the word about how annoying and intrusive it is. Done right, however, push opens…
Almost any company looking to turn a profit in the 21st century has a website. That’s a good thing. But are all of these websites maximizing revenue potential? Absolutely not. I see it all the time. A business builds an expensive, shiny new website. And what does it accomplish?