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Do Push Notifications Increase Conversion Rates?

by Sherice Jacob

do push notifications increase conversion rates

Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push notifications can cause users to opt-out, delete an app and spread the word about how annoying and intrusive it is.  Done right, however, push opens…

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Why You Can’t Out-CRO Bad Traffic

by Today's Eggspert

you can't out cro bad traffic

Optimizing conversions promises to boost revenue and get you more customers. Increasing the percentage of website visitors who click through, sign up and eventually buy from you has dramatic effects on transaction figures. And it’s not like it doesn’t work really well, when it’s done right.

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Claudio Cuccovillo

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