Conversion

A/B testing tools were some of the first software to incorporate AI into their platforms in a meaningful way. And they did it long before…

Sometimes I get paid to write text that gets people to take action. That’s conversion copywriting.  This article is different. It’s SEO copywriting that helps

Multi-armed bandit testing is often pitched as a faster, more profitable version of A/B testing. There’s some truth in that idea, but it’s misleading to

Nobody knows what’s going to work. Even the smartest people are consistently bad at predicting outcomes. This is why you run A/B testing, which is

A/B testing and multivariate testing (MVT) are two different ways to optimize your website. Both let you test changes, measure the results, and make improvements

If you’re wondering what people actually click when they’re on your website, you need a heatmap. But you need to know how to read a

There are smart people who say that running an A/A test on your website is a waste of time.  But there are also other smart

Mouseflow is best for website-focused teams that want powerful heatmapping and funnel analytics based on individual user sessions. Smartlook is better for product, SaaS, and