Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can…

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy). It all starts with lead generation. Unless people in your target audience…

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ideas offer so much value that your target audience can’t say no. The more you refine your lead magnet, the…

Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs. As someone who has both a Business and Design background, I have found it useful in…

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement wasn’t an improvement at all, because as lead quantity went up, lead quality was going down? That’s exactly what happened…

User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s essential if you want more conversions. ClickMechanic conducted extensive user experience testing before relaunching its website. The testing resulted in…

Regular audits are key to modern digital marketing. They can help to find bottlenecks in everything from SEO to customer acquisition, and do it faster than ever before. Top of the list is often a conversion optimization audit. And one simple audit can help marketers increase their conversion rates by…

The power of a word of mouth is incredible and it should never be underestimated. People refer other users’ recommendations way too often to neglect them. That is where the power of influencer content comes into play. Due to the massive reach and engagement, the opinion of a thought leader…

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion rate optimization can involve numerous tools and strategies, but they’re all geared toward the same thing: Converting visitors into leads and leads into customers. There…