If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. Based on a…

The ultimate end goal for every single visitor to your website is to turn them into a customer or a recurring visitor. The problem is that turning visitors into regulars can be tricky. Really tricky. There is, however, an easier way to convert visitors without wasting your time or theirs—and…

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions I field every day, both from business owners who are struggling and from companies that are killing it. I get it — everyone wants to…

Have you ever walked into a store, turned around, and walked right back out? You bounced. Maybe you didn’t like the look of the store itself, or perhaps you realized the store didn’t sell the type of merchandise you needed. Whatever the case, you took one look and got out…

Are you frustrated by low conversion rates? You’re not alone. Businesses in every industry struggle with decent web traffic and few conversions. But are you doing something about it? If not, your conversion rate isn’t going to magically shift in the opposite direction. A low conversion rate can harm your…

When people visit your e-commerce store, you want them to fill up their carts and spend lots of cash. That’s natural. But what if they don’t? Consumers lead active lives. They’re always hunting for information online, and sometimes they don’t act right away — at least in the way you…

Did you know that poor web design can hurt conversions and sales? An unattractive site deserves a website redesign. No matter what your company size or industry is, though, it’s crucial that you take a strategic approach to your website redesign. Know what isn’t working, what does currently work, and…

Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are a few landing page video best practices that you’ll want to review first, such as whether to use live-action style or animation. The answer to…

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and often give up. If you want better landing pages, focus on collecting data. You should design your landing pages based on what you already know about your audience, but don’t stop there — make sure you collect…