A few months ago we did a webinar with Larry Kim, founder of WordStream and legendary unicorn marketer.
It’s 2017 and the robots are here. But artificial intelligence (AI) is nothing to be feared. In fact, AI will help boost your sales, increase conversions, and ensure that your business thrives and stays relevant in an ever-changing world.
What are the features that define user-friendly navigation, efficient checkouts and streamlined product filters? How can we make e-commerce websites more effective by using user experience (UX) design to increase conversions?
Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience tick, probably not.
One page, one purpose. If you’ve spent any time in the CRO world or read even a single article on landing page optimization, you’ve heard this catchy little slogan.
Everything is moving towards mobile. For examples, Google penalizes you if your site isn’t mobile optimized and Facebook Ad CPC (cost per click) is much cheaper on mobile compared to desktop.
How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried it out. Then, after a few minutes or a handful of efforts at it, you left. Never to return. It’s probably happened more times than…
Influencer marketing has been on the rise for a couple of years now, but how many marketers really understand how to use the tactic effectively? It’s not really about buzz.
When it comes to on-site optimization, landing pages, product pages and checkout pages receive the most attention. However, there is one page that a lot of marketers forget about: the thank you page.