Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time.

Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone.

The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background.

Trying to find the optimal times and days for your social media posts can be a difficult challenge. It requires months of testing. You have to make an effort to post at different times each day for each social media account, while tediously recording your results.

While the stats and analytics data involved in conversion rate optimization (CRO) clearly shows it’s a scientific and objective process, the system of turning visitors into actual buyers is also an art.

“Color is important!” …declared our very own Neil Patel a couple of years back. You’ve read innumerable blog posts about the psychology of colors as they relate to impression and persuasion.

A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns).

Hi [FIRSTNAME], Thanks for ordering your free copy of the [LEADMAGNET] eBook, we really hope the tips provided help [ORGANIZATION] grow its customer base and take its revenue to the next level.

It’s strange. Content writing as a tool for user acquisition and audience building has moved forward so rapidly over the last few years. People are more aware than ever that content, for many businesses, is the single most cost-effective way to project your brand to the world and amplify it.