Conversion

Traffic used to be the Holy Grail of digital marketing. But as time passed, many marketers—myself included—realized the focus of marketing campaigns should be on…

Marketers use the word “free” so often that it has nearly lost its power. Free is a word that has enormous psychological appeal. But when

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have

I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address,

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit.

LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but

“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled