When it comes to increasing conversion rates, few strategies are more effective than the implementation of landing pages. Yet, these crucial linchpins to the optimization process are often rushed or overlooked completely in the grand scheme of marketing.

Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push notifications can cause users to opt-out, delete an app and spread the word about how annoying and intrusive it is.  Done right, however, push opens…

When it comes to getting visitors to your website, more is always better. But getting traffic that’s engaged, interested and active? That’s another story. In this article, we’ll look at some of the more uncommon ways businesses and organizations have used to not only drive traffic to their websites, but…

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd…

Here at Crazy Egg, we want you to get the most out of all the conversion optimization tools you use – not just ours. That’s why we’re proud to present this complete guide to getting up and running with Optimizely. As one of the most popular A/B split testing solutions,…

Whether you run a business that thrives on live chat, or you’re bootstrapping your way to success as a SaaS or e-commerce store, you know that growth hacking is key to seeing success – fast. But before you spend a lot of time, money and effort on techniques that don’t…

It has already been shown time and time again that live chat software increases conversion rates. But equally important is how intuitive it is for chat operators to use, and how responsive it is to both visitors and customers seeking more information or needing help with an order. A poorly…

This spring, without much fanfare or celebration, Facebook launched a new feature directed at content publishers. This new feature would allow certain mobile users to quickly read and interact with content and rich media in mere seconds, leveraging the same technology it currently uses to display auto-play videos and similar…

We all have them. Those marketing mavens and industry gurus we follow for insights and ideas on how to build our business better. But what makes them worth following, and what can you learn from their efforts? Credibility can’t be bought. You can’t run down to the store and purchase…