Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting

Do Push Notifications Increase Conversion Rates?

by Sherice Jacob

do push notifications increase conversion rates

Push notifications are the opt-in of the new generation. But, just like with email – how you use them is vitally important. Done wrong, push notifications can cause users to opt-out, delete an app and spread the word about how annoying and intrusive it is.  Done right, however, push opens…

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How To Use Crowdsourcing to Increase Conversion Rates

by Sherice Jacob

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd…

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Show Me My Heatmap

Click tracking, heat maps, and no spreadsheet? Yes, please. @CrazyEgg is one solution.



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