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    So You Want to Do a Conversion Audit? Here’s What You Need to Know

    September 11, 2014 by Sherice Jacob

    If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work has just … [Read more...]

    Filed Under: Conversion

    Conversion Optimization on a Shoestring Budget

    August 29, 2014 by Sherice Jacob

    There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For … [Read more...]

    Filed Under: Conversion

    6 Little-Known Optimization Tips that can Boost Your Conversions by 33%

    August 19, 2014 by Sherice Jacob

    Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like … [Read more...]

    Filed Under: Conversion

    Little-Known Form Facts that can Increase Conversion Rates

    August 11, 2014 by Sherice Jacob

    optimize forms

    There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone … [Read more...]

    Filed Under: Conversion

    7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

    March 20, 2014 by Sherice Jacob

    plasma lamp

    They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re … [Read more...]

    Filed Under: Design

    11 Resources to Help You Create a Flat Design Responsive Site

    January 24, 2014 by Sherice Jacob

    2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples showing … [Read more...]

    Filed Under: Mobile

    Which Email Keywords Get the Highest Open and Click-Through Rates?

    November 5, 2013 by Sherice Jacob

    holiday decorations

    We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be … [Read more...]

    Filed Under: Email Marketing

    Storyselling: When Your Customers Don’t Want to Be Sold

    October 3, 2013 by Sherice Jacob

    don't want to be sold

    Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a … [Read more...]

    Filed Under: Branding

    3 Ways Live Chat Software Can Improve Your Conversion Rates

    July 23, 2013 by Sherice Jacob

    If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving … [Read more...]

    Filed Under: Conversion

    9 Tools that No Serious Online Writer Should Be Without

    May 21, 2013 by Sherice Jacob

    When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great … [Read more...]

    Filed Under: Copywriting

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