If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work…
Sherice Jacob
Conversion Optimization on a Shoestring Budget
There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For…
6 Little-Known Optimization Tips that can Boost Your Conversions by 33%
Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like conversions….
Little-Known Form Facts that can Increase Conversion Rates
There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of…
7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer
They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re…
11 Resources to Help You Create a Flat Design Responsive Site
2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples…
Which Email Keywords Get the Highest Open and Click-Through Rates?
We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be…
Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple…
3 Ways Live Chat Software Can Improve Your Conversion Rates
If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers…
9 Tools that No Serious Online Writer Should Be Without
When it comes to writing for the web, competition is steadily growing fierce. We’ve had it drilled into our heads that “content is king” but…