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Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

Is Long Form Content Still Viable Today?

by Sherice Jacob

is longform content still viable today?

As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely…

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The Science Behind High-Performing Headlines

by Sherice Jacob

Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided…

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How to Set Up Your First Retargeting Campaign

by Sherice Jacob

retargeting

You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter…

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5 More Ways to Make Your Product Pages Sell

by Sherice Jacob

You’ve optimized your product photos. You’ve written $300 descriptions. You’ve taken all the right steps to improve conversion rates on your product pages, but there’s still more to be done. Let’s take a closer look at five more ways that you can improve consumer confidence, increase brand loyalty and keep…

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Tools like @CrazyEgg & @mouseflow are a few user testing tools to make websites more awesome: hubs.ly/H01gDZZ0

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