As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely…

When it comes to optimizing conversion rates, there’s no shortage of top lists on the subject. But if you’re a regular reader of CrazyEgg, you likely already know about the best rated landing page creators, analytics trackers and split testing platforms. You’re hungry for something more, beyond the ordinary. If…

So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and your sales funnel will be live — effortlessly reeling in new customers, lowering your bounce rates and sending sales through the roof. Right?

The organic reach pool on Facebook is steadily drying up as the company shifts its focus to creating a tighter-knit community rather than a brand podium. Now, more than ever, marketers need to step up their game to shift away from product-based messaging and toward consumer-centric engagement.

Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately…

Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided…

You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter…

You’ve optimized your product photos. You’ve written $300 descriptions. You’ve taken all the right steps to improve conversion rates on your product pages, but there’s still more to be done. Let’s take a closer look at five more ways that you can improve consumer confidence, increase brand loyalty and keep…

Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options were available out-of-the-box with their chosen shopping cart system. And that’s unfortunate, since it’s often