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Pete Boyle is a conversion focused copywriter and marketing consultant. He helps brands increase their revenue through compelling copy and smart email campaigns. Click here to connect with Pete or download one of his free marketing guides.

The Biggest Lie in Copywriting

by Peter Boyle

lies in copywriting

I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s a belief that copywriters are, first and foremost, creative types. That we sit around doing little more than waiting for…

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The Big Fat Guide to Content Upgrades

by Peter Boyle

big fat guide to content upgrades

You know how to grow a list, right? I mean, it’s a topic that’s been covered more times than I’d care to count. Well timed pop-ups, landing page best practices and appealing lead magnets have been the talk of the marketing town for years now.

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Show Me My Heatmap

I’m just @crazyegg’ing everything these days.

Kyle Mitchell

@jaggedlines