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It’s a maxim we’ve all heard and one we’re likely just as sick of.A saying which, if you spend any time on LinkedIn or other self-promotional … [Read more...]
“Peter Boyle”
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Your Blog Design Is Bollocks (And How You’re Gonna Fix It)
One page, one purpose.If you’ve spent any time in the CRO world or read even a single article on landing page optimization, you’ve heard this … [Read more...]
How Smart Brands Develop Brand Voices That Drive Revenue
What makes your copy compelling?There are tons of articles detailing how power words will help your message stand out. How telling stories is the … [Read more...]
The Traditional Sales Funnel is Broken (And How Smart Businesses Nurture their Leads)
Paid Ads > Webinar > Email Nurture > Push for the SaleTraffic Generation > Lead Magnet > Nurture > Grab the SaleExit Intent … [Read more...]
How to Optimize the Post-Purchase Experience for Higher Conversions & More Profit
Give yourself a pat on the back.It’s time to celebrate, right?After all your hard work you’ve finally got the sale or sign up you’ve been … [Read more...]
Are You Forgetting To Optimize For Awareness & Intent When Designing Landing Pages?
The best color for your CTAs. What hero images work best. How to tweak your headlines. Writing conversion focused copy.All of these are the bread … [Read more...]
Is 1:1 Marketing Personalization a Realistic Possibility?
Hi [FIRSTNAME],Thanks for ordering your free copy of the [LEADMAGNET] eBook, we really hope the tips provided help [ORGANIZATION] grow its … [Read more...]
Why Your Lazy Attempts at Copy are Killing Your Conversions
This is the greatest article you’ll ever read.Everything you’ve read in your life until this point pales in comparison to the wondrous insights … [Read more...]
The Biggest Lie in Copywriting
I am an artist.Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living.There’s a belief that … [Read more...]
The Big Fat Guide to Content Upgrades
You know how to grow a list, right?I mean, it’s a topic that’s been covered more times than I’d care to count. Well timed pop-ups, landing page … [Read more...]
