It’s a maxim we’ve all heard and one we’re likely just as sick of. A saying which, if you spend any time on LinkedIn or other self-promotional platforms, you’ll find adorning countless updates, “motivational” images, and influencing all kinds of statuses.

One page, one purpose. If you’ve spent any time in the CRO world or read even a single article on landing page optimization, you’ve heard this catchy little slogan.

What makes your copy compelling? There are tons of articles detailing how power words will help your message stand out. How telling stories is the key to eliciting an emotional response and sense of camaraderie.

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Give yourself a pat on the back. It’s time to celebrate, right? After all your hard work you’ve finally got the sale or sign up you’ve been searching for.

The best color for your CTAs. What hero images work best. How to tweak your headlines. Writing conversion focused copy. All of these are the bread and butter of writers like me.

PPC campaigns, email marketing, social media management, SEO optimization or good old fashioned word of mouth. All viable and potentially profitable methods to grow your brand. But they’re also all very different.

Hi [FIRSTNAME], Thanks for ordering your free copy of the [LEADMAGNET] eBook, we really hope the tips provided help [ORGANIZATION] grow its customer base and take its revenue to the next level.

This is the greatest article you’ll ever read. Everything you’ve read in your life until this point pales in comparison to the wondrous insights you’re about to experience.