I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I…
Peter Boyle
How to Optimize Copy for a Better Mobile Experience
Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average…
62 Power Words That Will Help You Sell
Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content…
What You Know About Shopping Cart Abandonment Has Changed Again
Anyone else fed up of hearing about shopping cart abandonment? Me too. So why, you might ask, am I writing this piece on the very…
Can Negative Reviews Increase Conversions?
It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have…
8 Conversion Mistakes Your Site’s Making and How to Fix Them
How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO nut….
5 Schoolboy Errors That Ruin Your Split Test Results
Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, but…
3 Tools and Smart Tactics to Understand Your Audience
How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit….
What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages
How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to…