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    The Biggest Lie in Copywriting

    May 18, 2016 by Peter Boyle

    lies in copywriting

    I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what it is I do for a living. There’s a belief that … [Read more...]

    Filed Under: Copywriting

    How to Optimize Copy for a Better Mobile Experience

    March 4, 2016 by Peter Boyle

    Do you have any idea how often the average person looks at their phone? 46 times a day. That’s huge. Every single day the average person pulls … [Read more...]

    Filed Under: Mobile

    62 Power Words That Will Help You Sell

    January 12, 2016 by Peter Boyle

    62 words that will help you sell

    Have you ever read a landing page, sales letter or even blog post which has unequivocally sold you on a product? The type of content you start … [Read more...]

    Filed Under: Copywriting

    What You Know About Shopping Cart Abandonment Has Changed Again

    October 30, 2015 by Peter Boyle

    shopping cart abandonment has changed

    Anyone else fed up of hearing about shopping cart abandonment? Me too. So why, you might ask, am I writing this piece on the very topic we’re … [Read more...]

    Filed Under: eCommerce

    Can Negative Reviews Increase Conversions?

    September 29, 2015 by Peter Boyle

    can negative reviews increase conversions?

    It's finally happened. After years of running a successful business you've finally got your first negative review. You know the effect customer … [Read more...]

    Filed Under: Conversion

    8 Conversion Mistakes Your Site’s Making and How to Fix Them

    August 31, 2015 by Peter Boyle

    8 Conversion Mistakes Your Site`s Making and How to Fix Them

    How would you rate your site’s conversion rate? Pretty highly I’d bet. After all, if you’re reading this you’re likely something of a CRO … [Read more...]

    Filed Under: Conversion

    5 Schoolboy Errors That Ruin Your Split Test Results

    June 29, 2015 by Peter Boyle

    Split testing. The infallible process that adds an element of science to the art of optimizing your page’s copy and presentation. I say infallible, … [Read more...]

    Filed Under: Testing

    3 Tools and Smart Tactics to Understand Your Audience

    May 8, 2015 by Peter Boyle

    How well do you know those who are buying from you? If you’ve answered anything but "not as well as I should," I’m calling bullshit. The truth … [Read more...]

    Filed Under: Conversion

    What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages

    April 9, 2015 by Peter Boyle

    How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to a  … [Read more...]

    Filed Under: Marketing

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