Bitcoin is the most disruptive technology of our age. These powerful words, written by Dominic Frisby, author of “Bitcoin: the Future of Money?”, are more agreed upon and understood each passing year.
There’s an ecommerce audience that doesn’t get talked about much, but they’re buying online in massive and ever-increasing numbers. More than three-quarters of them buy online regularly. They flock to major brands like Amazon, but there are ways you can get in on the action too. Interested?
We’ve gone beyond the point of video being an up-and-coming trend. It’s here, and marketers should be using it to attract audiences and keep them engaged. That goes for eCommerce as much as any other industry.
Good marketers are obsessed with numbers. They look at them every morning and end their day by checking them “one last time.”
Online store owners swim in a sea of fierce competition dominated by Amazon and Best Buy, among others. You can’t always be number one. But with a strong desire and the right tools, you can become a leader in your niche.
Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing?
It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.
The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.