Although eCommerce receives most of the limelight, 91.6% of U.S. sales still take place offline. With all the benefits of buying online — lower cost, wider choice, no need to put on pants — how come retail stores are still a thing?
It’s not every day that marketers use the words “email” and “CRO” in the same sentence. After all, most email marketing strategies for eCommerce are mainly focused on sending newsletters, promotional emails, transactional emails, and maybe even cart abandonment messages.
The truth is people don’t like getting sold to; they like being told stories through content. Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.
Instagram and ecommerce are logical bedfellows. The brand-audience engagement rates here outperform all of the mainstream social channels, while the visual elegance of Instagram posts are perfect for showcasing people enjoying beautiful products in the wild.
Every year it feels like TV and radio stations, retailers and other businesses start the “holiday season” talk earlier and earlier. Some people complain. Some people love it. I’m usually thinking about other things — like how to stay sane.
Running an online business can be a lot harder than it looks, especially when you consider the vast amount of sites out there that you’re competing against.
Don’t you love it when somebody surprises you? It can come from the unexpected visit from an old friend, or when you find that extra Pringle at the bottom of the tube.
If you’re in the ecommerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly grasping for sales vs. adroitly siphoning massive amounts of customers through a completed transaction.