Don’t you love it when somebody surprises you? It can come from the unexpected visit from an old friend, or when you find that extra Pringle at the bottom of the tube.
How to Quickly Improve the Conversion Rate of your Ecommerce Store Without Spending a Dime
by
Neil Patel
If you’re in the ecommerce game, the goal is pretty simple: Get as many darn conversions down the hole as you possibly can. But there’s a difference between inelegantly grasping for sales vs. adroitly siphoning massive amounts of customers through a completed transaction.
Everyone knows the point of an ecommerce site is to generate sales. Sure, leads are nice to have, and if you can find ways to drive leads (and traffic, for that matter) through the ecommerce front, then you’re definitely doing something right. However, all these are for naught if your…
Google Shopping is taking off like a rocket ship. Consumers love the visually based Product Listing Ads, especially on mobile. Retailers are also taking note, spent big on the channel in 2015.
If you’ve got the entrepreneurial itch, you might be considering selling products online. If so, welcome to the world of third-party e-commerce platforms. Using third-party e-commerce platforms is generally a good idea. In this article, I will walk through some of the issues that will help you power your dream…
Actually encouraging people to abandon their carts may seem counterproductive, but in the long run, you could end up earning a lot more money. Research shows that the average shopping cart abandonment rate is at 68.53%, leading to the creation of countless articles on the subject of forcing visitors to…
Anyone else fed up of hearing about shopping cart abandonment? Me too. So why, you might ask, am I writing this piece on the very topic we’re all so fed up of? Well, I’m glad you asked. It’s because, as far as I can see, the general advice given on…
Conversion rate optimization is a never-ending process. You can always do better, so there’s no reason why you wouldn’t continuously optimize your website. The problem is that there are just so many things you can do, from changing the color of one button, to changing the design of your entire…
It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service. However, that desire, as those in the brick-and-mortar business found out long ago, is the result of a complex, multi-layered process that influences consumer behavior.…
