You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is applicable to a…

A/B testing can be as simple as reciting the alphabet. You take your current web page, called the “control” (A), make a copy of it,…

If you want to double or triple your conversion rates over the next 9 months, A/B testing is the foolproof way to do it. Any…

Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate…

There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is…

Every customer base is unique. Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day….

If you’re reading this post, you already know how CRO (“conversion rate optimization”) can help you increase revenues and create better customer experiences. The problem…

A few months ago the growth team at Wishpond was having trouble reaching our KPIs for free trial sign-ups and set ourselves on a path…

Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, and of…

No excuses. If you want to shorten your path to online success, split testing is something you have to do. However, not everyone’s website is…

If you want your split tests to contribute to your bottom line, you need to know how to produce effective split testing ideas. However, if…

Ah, split testing. We love it. We swear by it. We do it. We tell other people to do it. We learn from it. We…