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The debating, campaigning and speculating will soon be over. In just a few short weeks, our new President will be elected.Somehow, through this … [Read more...]
“Daniel Sims”
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How to Create the Perfect Website A/B Test
The concept of perfection is an interesting one.Like infinity, it represents something that can never truly exist, yet most of us talk about it as … [Read more...]
4 Signs It’s Time to Change Your Website Testing Strategy
They say you can never have too much of a good thing. When it comes to time, money and friendship, I completely agree. … [Read more...]
What You Should Know About Different Data Types And Website Testing
In website testing for CRO, most things are pretty definitive.Did a customer visit convert into a sale or not? Was it A or B, yes or no, win or … [Read more...]
How Alpha and Beta Spell Improved A/B Testing
Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, … [Read more...]
A Week In The Life Of An A/B Test Business Cycle
“I read the news today, oh boy” John Lennon famously wrote almost 50 years ago for the classic Beatles song, A Day in the Life.In those days, … [Read more...]
The Heart Of Significance
Hopefully you had a wonderful Valentine's day and enjoyed your time with a "significant" other.What makes them significant? Is it their … [Read more...]
4 Surprising Sources of A/B Test Pollution
I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first … [Read more...]
When Are You Ready For A/B Testing?
So your website has been successfully launched, your traffic is increasing day over day, and you're ready to A/B test some new content to improve your … [Read more...]
