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  • “Daniel Sims”

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    What Do A/B Testing & Presidential Polling Have in Common?

    October 12, 2016 by Daniel Sims

    white house

    The debating, campaigning and speculating will soon be over. In just a few short weeks, our new President will be elected.Somehow, through this … [Read more...]

    Filed Under: Testing

    How to Create the Perfect Website A/B Test

    August 4, 2016 by Daniel Sims

    the perfect ab test

    The concept of perfection is an interesting one.Like infinity, it represents something that can never truly exist, yet most of us talk about it as … [Read more...]

    Filed Under: Testing

    4 Signs It’s Time to Change Your Website Testing Strategy

    July 6, 2016 by Daniel Sims

    Fall Change

    They say you can never have too much of a good thing. When it comes to time, money and friendship, I completely agree. … [Read more...]

    Filed Under: Testing

    What You Should Know About Different Data Types And Website Testing

    May 31, 2016 by Daniel Sims

    different types of data types

    In website testing for CRO, most things are pretty definitive.Did a customer visit convert into a sale or not? Was it A or B, yes or no, win or … [Read more...]

    Filed Under: Testing

    How Alpha and Beta Spell Improved A/B Testing

    May 3, 2016 by Daniel Sims

    alpha and beta in AB testing

    Almost three thousand years ago, the ancient Greeks were already well on their way to developing such innovations as the catapult, indoor plumbing, … [Read more...]

    Filed Under: Testing

    A Week In The Life Of An A/B Test Business Cycle

    March 16, 2016 by Daniel Sims

    ab testing business cycle

    “I read the news today, oh boy” John Lennon famously wrote almost 50 years ago for the classic Beatles song, A Day in the Life.In those days, … [Read more...]

    Filed Under: Testing

    The Heart Of Significance

    February 11, 2016 by Daniel Sims

    heart graph

    Hopefully you had a wonderful Valentine's day and enjoyed your time with a "significant" other.What makes them significant? Is it their … [Read more...]

    Filed Under: Testing

    4 Surprising Sources of A/B Test Pollution

    February 2, 2016 by Daniel Sims

    4 Surprising Sources of A/B Test Pollution

    I should not be too surprised that my first recollection of pollution coincided with my first childhood trip to Los Angeles. As my family and I first … [Read more...]

    Filed Under: Testing

    When Are You Ready For A/B Testing?

    January 14, 2016 by Daniel Sims

    when are you ready for ab testing?

    So your website has been successfully launched, your traffic is increasing day over day, and you're ready to A/B test some new content to improve your … [Read more...]

    Filed Under: Testing

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