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Daniel Sims is a Certified Quality Engineer, part-time writer and Six Sigma practitioner who espouses the use of Engineering discipline and problem solving skills in all areas of business and life.

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Glossary: Multivariate Testing

by Daniel Sims

Multivariate Testing

A type of hypothesis testing where multiple variables are tested simultaneously to determine how the variables and combinations of variables influence the output. If several different variables (factors) are believed to influence the results or output of a test, multivariate testing can be used to test all of these factors…

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How to Create the Perfect Website A/B Test

by Daniel Sims

the perfect ab test

The concept of perfection is an interesting one. Like infinity, it represents something that can never truly exist, yet most of us talk about it as if it does. How often have you heard a friend or coworker say they don’t want to put their name on anything that is…

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