User Experience

User Interviews is a standalone participant recruiting tool that pairs smoothly with your existing research tech stack via integrations or APIs. It’s a great choice…

Figma is a solid design tool that makes collaboration easy throughout every phase of the product development lifecycle, from design and prototyping to development and

Eye tracking used to be a high-cost tool reserved for labs and elite research teams. Today, it’s much more affordable, and an increasingly popular option

A UX mistake is anything that gets between the user and what they came to do. It could be: UX mistakes matter because if your

If you’ve ever wondered what visitors actually do on your website (not just what pages they visit, but where they click, how far they scroll,

Both user journey and user flow are important experiences for UX designers to consider.  But they aren’t the same thing. A user journey is a

Qualitative data is information you can describe with words rather than numbers.  Quantitative data is information that uses numbers.  One type of data isn’t better

Customer experience and user experience are closely connected but distinct. The difference comes down to the experience of buying a product or service versus the