Conversion rate optimization is a never-ending process. You can always do better, so there’s no reason why you wouldn’t continuously optimize your … [Read more...]
“Sid Bharath”
7 Ways to Snip the Spring Out of Your Website Bounce Rate
Look, it’s easy to get traffic. If you have money, you can throw it all at ads and attract as many people as you want. And then you can boast about … [Read more...]
The Conversion Rate Optimization Stack For Cash-Strapped Startups
Conversion rate optimization is not just about running A/B tests. It’s a holistic approach to optimizing websites for the metrics that matter most. … [Read more...]
5 Ways To Increase Content Engagement On Your Blog
Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones - it doesn’t matter what you say because … [Read more...]
The Anatomy of a High Converting Lead Generation Form
I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address, but I don’t … [Read more...]
5 Tips For Writing Copy That Converts
“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for … [Read more...]
Customer Choice and Conversion: Less Is More
There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The … [Read more...]
6 Ways Social Proof Can Increase Conversions On Your Site
In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but they … [Read more...]
How To Use Scarcity To Increase Conversion Rates
In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for $18,000 each. Only 39 were manufactured in … [Read more...]
How to Increase Conversion Rates By Introducing Urgency
“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled the shirt out … [Read more...]
