Webinars are pretty incredible when you think about it. Not too long ago the mere act of getting more than two people on a phone call was a daunting task, now people can watch a speaker’s full presentation from anywhere in the world. The combination of audio, video, and a…

I love exit-intent popups. I know, I know. They get a lot of hate. People complain about how annoying or irritating they are. But here’s the thing – they work! We already know that attention spans are low. People land on your site, browse around for a bit or read…

Conversion rate optimization is a never-ending process. You can always do better, so there’s no reason why you wouldn’t continuously optimize your website. The problem is that there are just so many things you can do, from changing the color of one button, to changing the design of your entire…

Look, it’s easy to get traffic. If you have money, you can throw it all at ads and attract as many people as you want. And then you can boast about how your site receives a million visits a month. But that doesn’t matter really. If your traffic doesn’t stick,…

“It’s all about the money,” says Kevin O’Leary on Shark Tank. Robert Herjavec, who’s heard it numerous times before, looks at Kevin in mock surprise and says, “It’s all about the what?” “It’s all about the money!” You’ve attracted visitors to your site, you’ve informed them, even seduced them, and…

Conversion rate optimization is not just about running A/B tests. It’s a holistic approach to optimizing websites for the metrics that matter most. It’s a process. That process involves research, testing, tracking and analyzing. And then it repeats. As such, there’s no single tool that can help you optimize your…

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care).

Do you know the term ‘banner blindness’? That phenomenon where we consciously or subconsciously ignore banners and ads on websites. Apparently 86% of consumers suffer from it. Well, I think I’m starting to suffer from book blindness too. Every blog I read now has an opt-in or CTA to download…

Conversion rate optimization isn’t just about continuously running A/B tests. There’s a science to it. You collect data, make hypotheses, and then test them. A/B testing is just one part, but it all begins with the data you collect. The more data you collect, the more informed your hypotheses will…