Color can affect us in unexpected ways. It can: Change the way hot chocolate tastes. Alter our perception of time. Change our heart rate. Make us stronger and faster. Influence how trustworthy we think a person is.
Creating an effective color palette is a vital part of designing a website that works. But how do we get there?
In April of 1969, work began on what would one day be the internet. Back then, it was known as ARPAnet, and it existed for the scientists of the US Government’s Advanced Research Projects Agency.
Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business.
A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion.
Local SEO works a little differently than the mainstream version. It uses some ranking factors that simply don’t show up in ordinary SEO, and some techniques are different too. That makes sense, since the buyer journey is often very different too.
Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. Oddly, though, link building can actually harm your traffic, too.
The second you step away from your desk, or leave your home or office – what do you do when you need to find something to eat, purchase or get directions to? You pull out your phone and do a search. Unfortunately, local businesses aren’t making the best use of…
Personalization seems like the logical endpoint of data-driven marketing. If we can present our users with an experience that’s tailored to their interests, that should be better for them and better for us.