Why would you want to record your users’ mouse movements? Mouse recordings give you a deeper view of user behavior than click-based heatmaps and scrollmaps. As well as knowing what a user clicked on, mouse recordings let you see all their movements on the page before and after.
What’s the state of play in content marketing? What content should you be creating, how should you be distributing it, and where should you be promoting it? There’s a million opinions out there, but here we give you million stats instead.
This isn’t the definitive list of the worst websites I’ve ever seen. But if you’re a sensitive soul with design proclivities, I’d get a blanket and a cup of something soothing before you dig in. There are horrors ahead.
Word association: Content marketing. You’re thinking ‘blog post,’ ‘infographic,’ maybe ‘video,’ ‘white paper.’ That kind of thing. Right? Not FAQs, 404 pages, About Us…
PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get traditional PR benefits. But focusing on your press page could bring much bigger dividends.
It’s nothing personal. It’s just business. Except when it’s not. When Google brought out a smartphone OS in 2008 that let some competition into what had been an Apple-only field, the reception was mixed.
CRO makes big promises. But the way people get to those 300% lifts in conversions is by being organized.