What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? These are questions…

Just because landing page videos have been seen to increase conversions doesn’t mean you can throw up any shoddy video and expect results. There are…

My email list is one of my most valuable assets. I have tons of email subscribers even though I regularly scrub my list, and I’ve…

Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight,…

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have…

User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages…

Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your…

You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page,…

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?

Why would you want to record your users’ mouse movements? A mouse recorder give you a deeper view of user behavior than click-based heatmaps and…

Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix.

It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only…

It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees:

We’re pleased to announce our new glossary section at The Daily Egg.

Do you think your popups are converting at their highest potential? I’m guessing that unless you’ve been testing them to figure out what makes your audience…

How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried…