It’s dangerous territory to make assumptions, over-generalize, or depend on logic or even so called “best practices” to make decisions about site changes. My team and I launched an e-commerce website a few years ago, and here are four ways we tried to break through common conversion pitfalls in order…

You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page, and perhaps even performed some A/B testing on the pages you’ve made. And you may have been less than impressed with the results. That’s fairly common…

Take a moment and think about a first meeting with a prospective customer. A good salesman will not try to sell right away. Instead, he will start by asking specific questions and subsequently use the answers provided to give valuable advice. Why does this work? Because in this way, trust is developed…

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a…

How many articles have you read recently about the “conversion funnel”? Probably a lot. If you regularly read marketing blogs, it can sometimes feel like you’re hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs constantly. I personally come across conversion funnel information multiple times per…

Are you getting clicks but no conversions? There’s something seriously wrong with your marketing strategy. There’s good news, though. You can fix the problem and turn website visitors into leads and customers. Most marketers usually start at the beginning, with traffic. That’s a good strategy. Traffic is great. Have you…

If you believe launching an advertising campaign is enough to beat your competitors, we have bad news for you then: those days are far behind us. And here’s the truth: most customers opt for skipping an ad, as they are fed up with the overly polished professional pictures that seem…

Many of you are probably familiar with Quora. But not everyone knows that Quora can be turned into a perfect marketing tool that will drive high quality targeted traffic and conversions to your website. I made the most out of Quora and continue to use it as one of my…

Are you treating your author bio as an afterthought? If you’re like most online marketers, the answer is probably yes. Don’t believe me?