What separates a Hermès Birkin bag from a high-quality leather handbag you could buy anywhere? A label, a fancy charm, and about $22,000.
Video marketing has been on the rise for more than a decade now. Consumers are getting more and more used to consuming video content wherever they go, be it on Facebook or on a product page.
Most people use Facebook ads to pump up their visitor numbers. Wait, what? Let me be clear. They don’t wake up with that goal in mind, but it’s usually what ends up happening. I see this all the time with clients I work with.
Give yourself a pat on the back. It’s time to celebrate, right? After all your hard work you’ve finally got the sale or sign up you’ve been searching for.
The best color for your CTAs. What hero images work best. How to tweak your headlines. Writing conversion focused copy. All of these are the bread and butter of writers like me.
Your customer testimonials deserve the spotlight. They should be front-and-center on your landing page. The headliner. The star attraction.
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious objections, directly influence their subconscious minds, and instantly boost your conversion rates?
Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites all the time.
Conversions are a numbers game. Sure, quality matters. You don’t want to fill your funnel for the sake of quantity alone.