When you're trying to grow a business, it's easy to get so caught up in content marketing and advertising that you forget the flip side of attracting … [Read more...]
“Conversion”
A Recipe for CRO Success: Step-by-Step Instructions for Website Optimization
You don’t know what you don’t know, and this adage goes doubly when it comes to website optimization. With all the planning in the world, you never … [Read more...]
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV … [Read more...]
Hungry for Fresh Lead Generation Ideas? Gobble These 9 B2C Ideas Up
Neil Patel co-founded Crazy Egg in 2005. 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, … [Read more...]
How to Record Website Visitors Step-by-Step (10 Actionable Tips)
Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. … [Read more...]
Differences Between Lead Gen, eCommerce, & SaaS Landing Pages
I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same. So it’s vital to … [Read more...]
9 Engaging Examples of the Best Headlines to Rally Your Audience
There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs … [Read more...]
How to Write Killer Sales Copy (And See If It’s Working)
Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful … [Read more...]
B2C Tips For Turning One-Time Holiday Shoppers Into Lifetime Customers
The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to … [Read more...]
How to Design a Website Layout That Converts in 10 Simple Steps
Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find the most success … [Read more...]
