Every business wants to turn more leads into customers. As the digital marketing landscape changes, we need to be much more intentional and aware of how this process works, and how to make it better. Unfortunately, we can no longer rely on a few flimsy metrics and a couple of…

No matter what stage you’re at as an optimizer, it always pays to go back to the basics. Landing page optimization is a really important skill to have. There’s a lot at stake. That’s why I’ve chosen to treat the topic again, this time from the perspective of the basics.…

When you think of crowdsourcing, you likely either think of big focus groups conducted behind closed doors or enormous funding initiatives like Kickstarter and GoFundMe. While the latter is an offshoot created by the crowdsourcing model, there are many other little-known ways to leverage the collective wisdom of the crowd…

First of all, I need to give a shout out to a commenter on one of my previous articles who (in part) inspired this piece. The comment came from Mitch Rezman, and is as follows: Mitch actually raises two issues that I want to deal with separately.

If you’ve worked in the conversion optimization industry for longer than say, fifteen minutes, you’ve almost certainly stumbled across someone making the argument for longer sales pages. Or shorter sales pages. It usually sounds something like this…

If you’re running an online business, you’re probably asking people to hand over their credit card details, their name, email address and maybe their phone number. Why would anyone do that if they don’t trust your site?

Killer landing pages don’t happen by accident. In fact, if you were to examine the world’s highest-converting landing pages and come up with a list of reasons why they are so successful, you would find several things that all of them have in common. But this list of things might…

Cold leads are prospective customers you haven’t contacted before and are really difficult to convert into buyers. It is a known fact that acquiring new customers is a daunting task, but it doesn’t mean the business needs to stop pursuing these leads after a few rejection. Even though we are…

Why is it that every time a company needs to increase conversions, they immediately start tampering with the product, website, or marketing strategy? We see this the most with SaaS startups. Investors aren’t happy with revenue one month, so everyone stops what they’re doing so they can “optimize the customer…