3 Assumptions That Can Kill Conversions

by Today's Eggspert

It’s dangerous territory to make assumptions, over-generalize, or depend on logic or even so called “best practices” to make decisions about site changes. My team and I launched an e-commerce website a few years ago, and here are four ways we tried to break through common conversion pitfalls in order…

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How to double your website conversion rate

by Today's Eggspert

Take a moment and think about a first meeting with a prospective customer. A good salesman will not try to sell right away. Instead, he will start by asking specific questions and subsequently use the answers provided to give valuable advice. Why does this work? Because in this way, trust is developed…

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6 Characteristics of High-Converting CTA Buttons

by David Zheng

Your CTA buttons are some of the most important elements on your site. You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so often for one reason: because it’s true. Of course, there are many other factors that go into creating a…

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