How to Increase Online Sales Fast (Guide)
Got an ecommerce business and need to increase sales right now? Look, it’s possible. Every business usually has a couple of quick hit revenue increases….
Conversion
Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)
We’d love to work with every team, but we know our platform isn’t for everyone. Here, we compare Crazy Egg, Hotjar, and Fullstory to help you find the right tool.
6 Personalization Techniques That Will Boost Your Conversion Rate
There’s no doubt that personalization helps boost conversions. The proof is in the numbers: Econsultancy found that 93% of companies experienced a rise in conversion
What is a Click Heatmap? Learn How to Create One with Examples and Tips
A click heatmap is a type of heatmap that is invaluable for B2B digital marketers. Occasionally referred to simply as a heatmap, this tool lets
Interaction Design Guide: How to Do IxD in 7 Easy to Follow Steps
Interaction design is all the rage with B2B digital marketers and audiences alike. If you’re not familiar with interaction design or IxD, you should know
The Basics of Multivariate Testing for a Huge Conversion Boost
Whether you’re interested in gaining more leads, subscriptions, or sales, multivariate testing can give you the major conversion rate boost that you expect. It’s unfortunate
Split Testing: Everything You Need to Know Before Running Split Tests
There’s a lot of confusion in the marketing world about split testing, A/B testing, multivariate testing, and the like. What you need to know is
The Importance of Customer Lifetime Value (CLV) and How to Calculate It
The customer lifetime value (CLV) metric might not sound very important, but failing to calculate it can put you behind your competitors. CLV tells you