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The Psychology Behind High Converting Sites

by Peter Boyle

psychology of high converting websites

We all know the basics by now, right? Create a headline that hooks attention, display value with your CTAs, reduce distractions, simplify your pages so on and so forth. They’re actions well documented on sites like this and something we all know are conducive to better conversions. But there’s a…

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Just How Proven Are *Those* Proven CRO Tips?

by Art

how proven are those CRO tips

In an article I wrote for Kissmetrics last month, I called for marketers and copywriters to be wary of so-called “best practices” and I believe you should treat CRO case studies with the same skepticism. Space constraints in that article prevented me from exploring the idea further, but I knew that I…

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Can Negative Reviews Increase Conversions?

by Peter Boyle

can negative reviews increase conversions?

It’s finally happened. After years of running a successful business you’ve finally got your first negative review. You know the effect customer reviews can have on your sales. Positive social proof helps drive sales and conversions whilst negative reviews and comments can immediately turn new prospects away from your business.…

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16 Pricing Page Tips That Will Drive More Sales

by Neil Patel

16 pricing page tips

If you can improve your pricing page, you can make more sales. It’s that simple. In other places, I’ve explained some powerful tips that will make your pricing page absolutely irresistible. Here, I want to compile some of the industry’s best tips for optimizing your pricing page. Most of my…

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How to Use Interactive Elements to Boost Conversions

by Neil Patel

how to use interactive elements

Marketers have a really important job: Get people’s attention, keep people’s attention, and get those people to do something as a result of capturing their attention. It’s a tough job. One of the major methods of winning at this job is using interactive elements. Interactive elements can get users to…

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