Whether it’s through blog posts, social media content or videos, any brand marketing itself online needs a solid content marketing strategy. But despite its importance, I’ve seen many marketers struggling to get results from their content marketing campaigns. In fact, the Content Marketing Institute found that only 34 percent of…

Why do I need the best SEO tools when I can promote my business through social media platforms? How does SEO help my business? Doesn’t paid advertising get better results? Isn’t SEO dead? If you are still asking these questions, it means that you have pretty much written off SEO.…

With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon.

The monetization of the process you use to share your knowledge.

Influencers can be your long-term advocate and brand ambassadors. Spending even $1000 on influencers can yield amazing returns.

Webinars are one of the most popular tools used by marketers for lead generation. Not only are they great for generating demand but they’re also a less pushy way of nurturing cold leads.

Both SEO and PPC have their advantages and disadvantages for content marketers. While SEO costs less and is more sustainable, it’s much more challenging to attract traffic and to keep up with the content demand.

A few years ago, there was a joke that was going around on the internet. It goes something like this: “What is the best place to hide evidence of your wrongdoings? Page 2 of Google Search results!”

You might have noticed that influential Instagrammers are doing a lot of promotions for brands relevant to their niche. Being such a visual platform, Instagram may be the best platform for you to run your influencer marketing campaign.