PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get … [Read more...]
“Content Marketing”
Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content
Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. … [Read more...]
How To Be A Subject Matter Expert When You Don’t Know The Topic
Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to … [Read more...]
How to Sell Without Selling In Every Blog Post
We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for … [Read more...]
7 Ways to Make Your Content More Actionable
One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on … [Read more...]
10 Ways to Squeeze More Value out of Your Long-Form Blog Post
You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and … [Read more...]
Content Marketing vs. Native Advertising: What’s a Better Value?
$21 billion. That's how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers … [Read more...]
A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates
Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a marketing assistant … [Read more...]
How to Increase Blog Traffic Without Using Social Media
When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk … [Read more...]
Want to Boost Conversions? Get Employees Involved in Content Creation
Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your … [Read more...]
