“Content Marketing”

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today.When you’re in business, you … [Read more...]

Every buyer (potential or otherwise) is different and works through their purchasing decisions at a different pace. Calls to Action (CTAs) exist to be … [Read more...]

Whether it’s through blog posts, social media content or videos, any brand marketing itself online needs a solid content marketing strategy.But … [Read more...]

Consumers have become increasingly blind to marketing and advertising strategies. The buyer’s journey gets longer and longer, and people are slower to … [Read more...]

You’re unhappy with your conversion rate. People just aren’t buying what you’re selling. The solution might lie in tripwire marketing.The term … [Read more...]

Google’s algorithm is constantly evolving to better understand search intent, and content creators must adapt to survive — by throwing out their … [Read more...]

You hear it all the time: "learn how to find your target market and create interesting content."But there's a severe lack of useful material on … [Read more...]

Here’s the situation.  You run a startup. You have a website. And your website has basically no traffic.Except your mom. (Thanks, mom.) … [Read more...]

Content marketing is all the rage right now.And for good reason. It’s the best way to bring in new organic traffic to your site.If you want a … [Read more...]

Think about the last thing you shared on the internet. Maybe it was an insightful video on the political turmoil in a faraway country, or maybe it was … [Read more...]