“Content Marketing”

Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. … [Read more...]

Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to … [Read more...]

We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for … [Read more...]

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on … [Read more...]

You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and … [Read more...]

$21 billion. That's how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers … [Read more...]

Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a marketing assistant … [Read more...]

When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk … [Read more...]

Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your … [Read more...]

I recently had my 100th post published on the Crazy Egg blog. (In case you're interested, here's my first, published in 2012.) For me, that's quite a … [Read more...]