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  • “Content Marketing”

    What Makes a Great Press Webpage?

    June 19, 2017 by Richard Bayston

    press page

    PRs and SEOs love press releases. You get an SEO boost, earning links from journalists in your space across a bunch of different sites. And you get … [Read more...]

    Filed Under: Content Marketing

    Want a Better Way to Engage Your Audience? Try Data-Driven Micro-Content

    May 30, 2017 by Today's Eggspert

    micro content

    Content marketing is in a state of surplus: there is too much supply of branded content and diminishing returns of audience engagement. … [Read more...]

    Filed Under: Content Marketing

    How To Be A Subject Matter Expert When You Don’t Know The Topic

    November 29, 2016 by Ben Sailer

    subject matter expert

    Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to … [Read more...]

    Filed Under: Content Marketing

    How to Sell Without Selling In Every Blog Post

    October 27, 2016 by Neil Patel

    blogging

    We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for … [Read more...]

    Filed Under: Content Marketing

    7 Ways to Make Your Content More Actionable

    September 19, 2016 by Neil Patel

    make content actionable

    One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on … [Read more...]

    Filed Under: Content Marketing

    10 Ways to Squeeze More Value out of Your Long-Form Blog Post

    May 10, 2016 by Today's Eggspert

    how to squeeze more value from long form blog posts

    You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and … [Read more...]

    Filed Under: Content Marketing

    Content Marketing vs. Native Advertising: What’s a Better Value?

    March 16, 2016 by Today's Eggspert

    content marketing vs native advertising

    $21 billion. That's how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers … [Read more...]

    Filed Under: Content Marketing

    A Guide To Creating Buyer Personas That Will Improve Your Content Conversion Rates

    January 27, 2016 by Today's Eggspert

    a guide to creating personas

    Amy is 35 years old. She’s just been promoted to Marketing Manager at the SaaS company she works for. She learned the ropes as a marketing assistant … [Read more...]

    Filed Under: Content Marketing

    How to Increase Blog Traffic Without Using Social Media

    December 28, 2015 by Neil Patel

    how to increase blog traffic without social media

    When it comes time to promote your blog post, I recommend doing everything in your power to do so. Share it, tweet it, promote it, like it, talk … [Read more...]

    Filed Under: Content Marketing

    Want to Boost Conversions? Get Employees Involved in Content Creation

    November 17, 2015 by Today's Eggspert

    boost conversions with content

    Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your … [Read more...]

    Filed Under: Content Marketing

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