Your B2B content strategy has one goal, one question to answer: Why should another business use your product or service? And your approach to the answer must change depending on where your audience is in the buyer’s journey.
Content from the past can still deliver significant value. In many cases, the majority of leads and traffic already comes from posts and webpages that are a year or more old. Optimizing and updating them can generate significant increases in leads without altering your content creation schedule.
With 27 million pieces of content being shared every day, people sometimes ignore (not intentionally though) the content you post. An article published by Hubspot reveals that 54% of B2B marketers and 50% of B2C marketers report that their content doesn’t create opportunity for engagement.
Have you noticed a blogging trend recently? A lot of the blogs that I follow have been producing really long posts — several thousand words, in fact. It might lead you to ask the question, do I need to start writing really long blog posts, too?
Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Need a stat? We got ‘em.
If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question.
You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and commented on, and people even told you they saved it to reference over and over again. But life went on for your readers.
If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from…
With so many infographics online today, it’s more important than ever to differentiate your content from everyone else’s. But, how can you be sure you’re putting your best foot forward?