Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. So we assembled the numbers on email, mobile, social and a couple other things. Need a stat? We got ‘em.

If you ever want to make a marketer nervous, ask them how effective their content marketing is. Even I would sweat a little if you asked me that question.

You put so much time and effort (and money, possibly) into your epic blog post. And boy did it get you results. That sucker got shared, and commented on, and people even told you they saved it to reference over and over again. But life went on for your readers.

If you’re looking for a great lead magnet that will wow your visitors, consider creating a case study. Why? Case studies work. Stories that Sell describes how one company used a booklet containing five case studies aimed at different buyer personas to gain a 40% conversion rate. And that’s from…

With so many infographics online today, it’s more important than ever to differentiate your content from everyone else’s. But, how can you be sure you’re putting your best foot forward?

Picture this: You’re a budding content marketer eager to make your mark on the world. Lately, you’ve been hearing a lot about this thing called “visual marketing.” “Aha!” you think. “This is my ticket to winning in marketing and joining the ranks of the greats.” So you dig in. You…

What’s the best way to build your email list? It’s a question every marketer asks themselves on a weekly (or more likely daily) basis. We all know that email, despite competing against new kids on the block social media, SEO and their ilk, still provides the highest ROI. But there’s…

$21 billion. That’s how much is expected to be spent on native ads in 2018 (rising from just $4.7 billion in 2013). With those funds, marketers could raise the 14th largest military in the world. Alternatively, we could have fun with 840,000 hot air balloons, 150 million puppies, or 210,000…

It’s no big secret that content marketing is changing right now. I don’t mean “changing” in the little tweaky sort of way. I mean big, massive sea changes. The tricky thing is, we aren’t very good at predicting the future. Even though we see and feel these changes, we aren’t…