Copywriters and content marketers are often required to write about industries or topics they know little about. This can make it a challenge to position your company or client as an authoritative industry voice. You may have strong marketing chops, but what if you’re not an expert on your company’s…

You may have heard it — that Google Analytics ruined marketing. “Really?” you’re thinking. “But I use GA every day to check metrics, KPIs, and growth!”

If you’re doing any type of content marketing, then you know how difficult it is to consistently produce great content. I’ve faced this issue many times myself.

Let’s face it: video marketing is getting harder. And social media platforms like Facebook are making it even more complex. From evergreen content to “disappearing” videos, there’s a lot of content out there and you need to cut through the noise.

We all know blogging is an important part of online marketing. To succeed online today requires as many landing pages as possible, each ranking for different search terms related to the specific niche your site covers. The problem is a lot of businesses forget that people view marketing content different…

The Internet is perhaps the single biggest technological development to affect the world of mass media, making it easier and faster than ever for just about anyone to transmit messages to as many people as possible.

Content marketing is an approach that has basically become omnipresent. You can think of it as an umbrella that encompasses a wide array of mediums, including blog posts, videos, slideshows, eBooks, and so on.

One of the most disillusioning things about being a content marketer is putting the time and energy into creating A+ content only to have it fall on deaf ears. It can be incredibly frustrating when you pour your heart and soul into content but it never really resonates with your…

Can you imagine the kind of impact your business could experience if you were to write for a top media blog or offline magazine? The kind of impact you could experience can turn out to be a massive game changer for your business. The question is, will a top media…