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How to Drive Traffic With Roundup Posts

by Today's Eggspert

Roundup Posts

Western culture relies heavily on lists. Grocery lists, playlists, bucket lists, to-do lists. These lists are functional as they dictate how and when we’ll do something, and we often rely on them to map out our lives. (This stems from our desire for order and comprehensibility, says Italian philosopher Umberto…

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The In-Depth Guide to Content Promotion

by Sharon Hurley Hall

Content marketing is an excellent tool for building authority, gaining influence, enhancing visibility, getting attention and, eventually, winning sales. But creating the right content is only half the battle. If you don’t promote your content so that people have the chance to see it then there’s no point in creating…

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7 Side Projects That Became Marketing Engines

by Today's Eggspert

7 side projects that became marketing engines

Seth Godin, upon learning of the term content marketing, once said, “content marketing is the only marketing that’s left.” Of course, he already knew that delivering value to your audience upfront was the best way to generate awareness, build trust, and cultivate an audience (not to mention, sell stuff).

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Show Me My Heatmap

Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan