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George has marketed million dollar startups with his skills and has contributed to ace Conversion Optimization blogs like ConversionXL. You can hire him for your content marketing needs.

5 Tips to Craft a Better Value Proposition

by George Mathew

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your company does best. The problem is that many people struggle to communicate that in a simple, easy-to-understand way. Have you ever been on a business…

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How to Reduce Churn & Sell More with Customer Insight

by George Mathew

How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no…

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How to Create the Perfect Transactional Email

by George Mathew

Transactional emails are the boring ones. You never glance at them twice. They announce order confirmations, shipping details, and delivery estimates, and after a quick review, they tend to get filed away. But here’s the thing: They get an even shorter glance from the marketing department. That means transactional emails…

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Ah, @CrazyEgg I really do love you! So useful evaluating how users are interacting with all aspects of our zanerobe.com redesign

Mike Halligan

@MrMikeHalligan