Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
The 31 Best Homepage Design Examples and Ideas for Your Website
6 Colors That Are Proven to Boost Sales
The Best Website Color Palettes to Increase Engagement in 2024
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Ron Johnson’s plan should have worked. The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he’d done it…
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Free 30-day TrialHow to Micro Test New Product/Service Ideas Using AdWords
Launching a new business idea or deciding to develop a new product for your company is not without risk.
How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers…
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task…
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
Don’t Be Afraid of Raising Your Prices. Here’s Why.
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it?…
Are You Kryptonite to Your Marketing? Then Stop Trying to Persuade Without Telling a Story
Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a…
11 Discount Techniques To Move Inventory & Grow Your Customer Base
How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it….
The 8 Questions Every Website Visitor Wants Answered in 10 Seconds
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing…
How to Make Your Own Explainer Video
You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really…
How to Include Wikipedia In Your Online Marketing Strategy
Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part…
What To Do When Your Business Email Gets Hacked
The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of…
3 Things That The “Used Car Salesman” Can Teach Us About Online Marketing
“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly…
The Science and Strategy of Building Social Proof for Your Ecommerce Store
Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why…
How Not To Suck At SaaS Upsells
Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Why is it important to upsell? Statistics tell the story. Upselling is 20…
7 Psychological Triggers for Mind-Blowing Conversions, Sales and Growth
The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping…
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