We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers…

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task…

This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all…

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.

Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it?…

Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a…

How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it….

Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing…

You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really…

Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part…

The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of…

“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly…

Social proof is a powerful marketing technique that can easily boost your sales, improve your reputation, and increase your website’s influence and power. So why…

Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Why is it important to upsell? Statistics tell the story. Upselling is 20…

The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping…

Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not….

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s…