A value proposition is what you guarantee or promise to deliver to your consumers in exchange for their money.

Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all professionals give and get paid advice.

Influencer marketing is the activity of engaging with influential people in order to obtain press and/or get content disseminated to large audiences.

If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs.

We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers in hand. They were mourning the loss of a great tech visionary but also paying tribute to the creator of a brand that they felt…

Marketing Automation is a tool, or a suite of tools, that enables the automation of repetitive tasks across several channels. This includes email marketing, social media, customer segmentation, A/B testing and website personalization.

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task and require tons of scheduling. And when you think about it, why would anyone trust your side of a case study story? Despite that, case…

This year we had TONS of great posts that came from our regular contributors as well as industry experts. It’s just hard to remember all the hits!