“Marketing”

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly … [Read more...]

This year we had TONS of great posts that came from our regular contributors as well as industry experts. It's just hard to remember all the hits! … [Read more...]

“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and … [Read more...]

Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like … [Read more...]

Paul Smith had his work cut out for him. The associate director of Proctor Gamble’s market research department had just 20 minutes to make a … [Read more...]

How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love … [Read more...]

Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re … [Read more...]

You can pound your keyboard for months - trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really … [Read more...]

Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing … [Read more...]

The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of your online accounts, … [Read more...]