You’re going to start your very first influencer marketing campaign, and you want to make sure it’s a success. Or maybe you’ve executed a few … [Read more...]
“Marketing”
Why Your Influencer Spam is Getting You Nowhere
Relationships with bloggers, thought leaders and senior decision makers are invaluable. Influencer marketing, when done correctly, can be mutually … [Read more...]
How To Turn Your iPhone Into A Video Marketing Machine
These days, being able to produce video is becoming more of a necessity than a "nice-to-have" for online marketers. Check out these stats: … [Read more...]
The SaaS Trial Email That Could be Costing You 30% of Customer Lifetime Value
Ron Johnson's plan should have worked.The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he'd … [Read more...]
Whatever Steve Jobs Thought, Thermonuclear War Is NOT the Best Way to Get & Keep Talent
It’s nothing personal. It’s just business. Except when it’s not.When Google brought out a smartphone OS in 2008 that let some competition into … [Read more...]
7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)
We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. … [Read more...]
How to Micro Test New Product/Service Ideas Using AdWords
Launching a new business idea or deciding to develop a new product for your company is not without risk. … [Read more...]
Building an App or Online Business in 2017? Here’s a DIY Resource Kit of Free Tools & Tips!
Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all … [Read more...]
How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, … [Read more...]
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. … [Read more...]
