“Marketing”

Ron Johnson's plan should have worked.The veteran retail strategist knew how to turn brick and mortar stores into customer magnets because he'd … [Read more...]

It’s nothing personal. It’s just business. Except when it’s not.When Google brought out a smartphone OS in 2008 that let some competition into … [Read more...]

We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. … [Read more...]

Launching a new business idea or deciding to develop a new product for your company is not without risk. … [Read more...]

Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all … [Read more...]

We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, … [Read more...]

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. … [Read more...]

Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly … [Read more...]

This year we had TONS of great posts that came from our regular contributors as well as industry experts. It's just hard to remember all the hits! … [Read more...]

Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? … [Read more...]