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    7 Ways To Accelerate Product Adoption (Without Spamming Your User Base)

    April 21, 2017 by Jacob McMillen

    speed up product adoption

    We tend to make a big deal about leads in the marketing space, and not without good reason. Everything starts with leads. … [Read more...]

    Filed Under: Marketing

    How To Increase Conversions By Forgetting The CTA

    October 2, 2015 by Jacob McMillen

    Forget the CTA

    Your target customer has zero interest in your CTA. He/she doesn't particularly care about the call, the signup, or even the purchase. He/she isn't … [Read more...]

    Filed Under: Copywriting

    Oops! Are You Applying The Right Advice To The WRONG Headlines?

    August 28, 2015 by Jacob McMillen

    Whether we're discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the … [Read more...]

    Filed Under: Copywriting

    How to Apply the Psychology of Persuasion To YOUR Business

    June 12, 2015 by Jacob McMillen

    Robert Cialdini's famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You've read the concepts … [Read more...]

    Filed Under: Marketing

    3 Questions You Need To Answer About Your Target Audience

    May 26, 2015 by Jacob McMillen

    Let's pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your … [Read more...]

    Filed Under: Copywriting

    What To Do When Your Audience Is On The WRONG Platform

    April 29, 2015 by Jacob McMillen

    man screaming at computer

    You've been hearing a lot about email lists. That's because we marketers love conversions, and email lists are the highest converting platform … [Read more...]

    Filed Under: Social Media

    Cheat Sheet: CRO Plugins You Can Install In Under 30 Mins

    March 10, 2015 by Jacob McMillen

    At Crazy Egg, we talk a lot about the things you should be doing on your website to optimize your conversion rate. But have you ever read one of … [Read more...]

    Filed Under: Conversion

    3 Easy-to-Fix Errors Killing Your Conversions Right Now

    March 3, 2015 by Jacob McMillen

    Regular testing and tweaking should be standard practice for every business owner. Regardless of how well your site is performing, it can probably … [Read more...]

    Filed Under: User Experience

    Branding & Conversion: Lessons From A Local Mechanic

    September 4, 2014 by Jacob McMillen

    At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results … [Read more...]

    Filed Under: Branding

    Are You Making These Conversion-Killing Mistakes?

    June 20, 2014 by Jacob McMillen

    Over the last decade, we’ve seen the barriers to entry for web design systematically dismantled. Platforms like Wordpress, Joomla, and more … [Read more...]

    Filed Under: Design

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