Here’s the situation.  You run a startup. You have a website. And your website has basically no traffic. Except your mom. (Thanks, mom.)

Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you might as well pack your bags and choose another career. That’s how crucial it is.

How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried it out. Then, after a few minutes or a handful of efforts at it, you left. Never to return. It’s probably happened more times than…

There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual, and visuals are processed 60,000x faster in the brain than text.”

Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and even seven-figure companies all over the world use it.

Do you ever think about how much money you might be wasting on Facebook? I’ve done it. And I’ve hated myself for it. It happens.

Marketing campaigns live and die by data. Without data, there’s no way to easily determine the health of a campaign. As a marketer, the more data you have at your disposal, and the easier it is to manage data, the easier your job is. Unfortunately, the more tracking and optimization…

As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath of Google and catch a penalty for duplicate content.

Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.