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Here’s the situation. You run a startup. You have a website. And your website has basically no traffic.Except your mom. (Thanks, mom.) … [Read more...]
“Daniel Threlfall”
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Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing
Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you … [Read more...]
How to Create a Customer Journey Map Completely From Scratch
How many times have you lost interest in a product?Let’s say it was a shiny new SaaS that caught your attention and you tried it out.Then, … [Read more...]
What You Need to Know About Visual Perception and Website Design
There’s no lack of data to suggest how visual-oriented we are as humans.For instance, “90 percent of information transmitted to the brain is … [Read more...]
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of.And it’s completely free. That’s why marketers and … [Read more...]
If You’re Not Using a Facebook Messenger Sequence, You’re Throwing Away Leads. This is How to Get Started.
Do you ever think about how much money you might be wasting on Facebook?I’ve done it. And I’ve hated myself for it.It happens. … [Read more...]
The Five Minute Guide to Installing Google Tag Manager
Marketing campaigns live and die by data.Without data, there’s no way to easily determine the health of a campaign.As a marketer, the more … [Read more...]
Let’s All Just Calm Down About Duplicate Content. Here’s Why.
As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath … [Read more...]
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. … [Read more...]
Do Those Magical “Power Words” Really Work to Improve Conversion Rates?
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious … [Read more...]
