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    Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It

    December 14, 2017 by Daniel Threlfall

    Here’s the situation.  You run a startup. You have a website. And your website has basically no traffic.Except your mom. (Thanks, mom.) … [Read more...]

    Filed Under: Content Marketing

    Understanding The Product Adoption Curve Could Totally Transform Your SaaS Marketing

    October 22, 2017 by Daniel Threlfall

    product adoption curve

    Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you … [Read more...]

    Filed Under: Marketing

    How to Create a Customer Journey Map Completely From Scratch

    October 2, 2017 by Daniel Threlfall

    How many times have you lost interest in a product?Let’s say it was a shiny new SaaS that caught your attention and you tried it out.Then, … [Read more...]

    Filed Under: Conversion

    What You Need to Know About Visual Perception and Website Design

    September 6, 2017 by Daniel Threlfall

    visual perception

    There’s no lack of data to suggest how visual-oriented we are as humans.For instance, “90 percent of information transmitted to the brain is … [Read more...]

    Filed Under: Design

    Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only

    August 7, 2017 by Daniel Threlfall

    google analytics 12 metrics

    Google Analytics is one of the best platforms for tracking almost any metric you can think of.And it’s completely free. That’s why marketers and … [Read more...]

    Filed Under: Analytics

    If You’re Not Using a Facebook Messenger Sequence, You’re Throwing Away Leads. This is How to Get Started.

    July 31, 2017 by Daniel Threlfall

    Do you ever think about how much money you might be wasting on Facebook?I’ve done it. And I’ve hated myself for it.It happens. … [Read more...]

    Filed Under: Conversion

    The Five Minute Guide to Installing Google Tag Manager

    January 19, 2017 by Daniel Threlfall

    Marketing campaigns live and die by data.Without data, there’s no way to easily determine the health of a campaign.As a marketer, the more … [Read more...]

    Filed Under: Analytics

    Let’s All Just Calm Down About Duplicate Content. Here’s Why.

    January 16, 2017 by Daniel Threlfall

    As long as I’ve been working in the digital space, there has been a pervasive idea that all content must be absolutely unique, lest you face the wrath … [Read more...]

    Filed Under: SEO

    Why is Apple’s Marketing Just So Darn Good?

    January 12, 2017 by Daniel Threlfall

    Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. … [Read more...]

    Filed Under: Marketing

    Do Those Magical “Power Words” Really Work to Improve Conversion Rates?

    January 9, 2017 by Daniel Threlfall

    Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s conscious … [Read more...]

    Filed Under: Conversion

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