Like with any type of marketing, SaaS marketing is all about understanding your customers. If you don’t know your audience like you know yourself, you…
Daniel Threlfall
How to Create a Customer Journey Map Completely From Scratch
How many times have you lost interest in a product? Let’s say it was a shiny new SaaS that caught your attention and you tried…
What You Need to Know About Visual Perception and Website Design
There’s no lack of data to suggest how visual-oriented we are as humans. For instance, “90 percent of information transmitted to the brain is visual,…
Cut Through the Confusion in Google Analytics By Looking At These 12 Numbers Only
Google Analytics is one of the best platforms for tracking almost any metric you can think of. And it’s completely free. That’s why marketers and…
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
Do Those Magical “Power Words” Really Work to Improve Conversion Rates?
Would you believe me if I told you that with a few simple strokes on the keyboard, you could tiptoe your way past your audience’s…
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task…
8 Reasons Why I Analyze a Site’s Source Code (I’m Not Even a Developer)
Full disclosure: I’m not a developer. I don’t code. And yet, as a digital marketer, I find myself looking at the source code of websites…