Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Are You a High-Growth Firm? Top 10 Marketing Tools Revealed
If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided…
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Free 30-day TrialThe Ultimate Guide to Marketing Infographics
Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With…
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I…
The Beginner’s Guide To Creating and Promoting Infographics
Ready to add infographics to your content marketing mix? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of…
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories…
How To Sell Using Fear
Fear is persuasive. It’s automatic and, to some extent, out of our control. It’s built into our operating system as a defense mechanism from the…
3 Ways To Charge More for Your Products and Services
There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re…
3 Ways To Align Your Marketing With What Customers Really Desire
Ready? Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service. Wrong. To market and…
5 Usability Lessons from Website Eye Tracking Studies
If your website isn’t usable, you don’t have a chance. Eye tracking studies have been important for helping website owners understand how visitors are browsing…
7 Outstanding Example Presentations Using Prezi
Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like…
20 Power Words That Will Electrify Your Online Advertising
A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011….
13 Alternatives To FeedBurner (And other useful FeedBurner resources)
Could FeedBurner be on its way out? While no-one knows for sure, Google’s announcements in the last year or so send a signal that something…
[Interview] How To Land Clients Using LinkedIn
Josh Turner’s background is as a finance guy…serving as the CFO for a few companies in the construction industry. He got tired of working for…
How To Laser Target Your Prospects With Facebook Ads
It’s popular to trash Facebook these days. Its stock price has fallen to record lows, billionaires are dumping their stock, big companies are abandoning their…
How To Cash In On The 5 Reasons People Buy Products Online
Why do people buy products online? eCommerce sales worldwide rose to over $600 billion in 2011. But consumers won’t simply buy anything from anybody online. …
9 Ways To Turn Web Video Into Your #1 Sales Tool
According to a 2011 Content Marketing Institute study, 90% of B2B marketers do some form of content marketing, whether they realize it or not. More…
What You Can Learn From 15 Product Based Startup Websites
Startups by default need to put a lot of care and attention into their websites to attract interest from both potential customers and investors. They…
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