Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war. … [Read more...]
“Marketing”
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly … [Read more...]
The Daily Egg Year-End Roundup: Best Posts of 2016
This year we had TONS of great posts that came from our regular contributors as well as industry experts. It's just hard to remember all the hits! … [Read more...]
A Handy List of Slack Apps for Marketing and Sales Teams
Who would ever think that a B2B team chat app would stir up so much enthusiasm that it would turn into a cult following? … [Read more...]
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.”So wrote Bo Bennett, the founder and CEO of eBookIt.com and … [Read more...]
Learn From the Best: What Ansel Adams and Annie Leibovitz Can Teach us About Marketing
"A picture is worth a thousand words." This phrase has been drilled into our heads since we were kids — what significance does it have in our … [Read more...]
How to Create a Company Culture As Enticing As Google
It’s not just a word that applies to different countries and ethnicities. Yet, this is how we commonly think about culture, as some sort of invisible … [Read more...]
9 Surprisingly Affordable Enterprise-Grade Marketing Tech Tools for Small to Medium Businesses
If you’re managing a small business, odds are, you’re going it alone. I don’t mean you’re isolated or cut off. That isn’t a dig at your interpersonal … [Read more...]
Don’t Be Afraid of Raising Your Prices. Here’s Why.
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like … [Read more...]
Are You Kryptonite to Your Marketing? Then Stop Trying to Persuade Without Telling a Story
Paul Smith had his work cut out for him.The associate director of Proctor Gamble’s market research department had just 20 minutes to make a … [Read more...]
