How Emotional Motivators Can Drive Authentic Brand Growth
We all remember what happened when Apple CEO Steve Jobs passed away, hundreds of thousands of people voluntarily lined up outside of Apple stores, flowers…
Marketing
Why is Apple’s Marketing Just So Darn Good?
Apple may go head to head with other manufacturers like Samsung to gain consumer attention, but Apple has never had a race-to-the-bottom price war.
How to Write a Case Study That’ll Make People Love Your Business
Marketers often have a love/hate relationship with case studies. Writing case studies can be nothing short of a chore. They are an incredibly time-consuming task
How to Start an Affiliate Program That’s Actually Successful
“Affiliate marketing has made businesses millions and ordinary people millionaires.” So wrote Bo Bennett, the founder and CEO of eBookIt.com and president of Archieboy Holdings.
Don’t Be Afraid of Raising Your Prices. Here’s Why.
Was there ever a time that you felt compelled to raise prices, but you just couldn’t because you were afraid your customers wouldn’t like it?
11 Discount Techniques To Move Inventory & Grow Your Customer Base
How do you feel about offering discounts to your customers? Most marketers I know have an opinion on this. Some hate it. Some love it.
The 8 Questions Every Website Visitor Wants Answered in 10 Seconds
Did you know that 55 percent of visitors spend less than 15 seconds on a website? Regardless of your industry, product, service, etc., you’re dealing
How to Include Wikipedia In Your Online Marketing Strategy
Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part