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Can Brands Ever Really Be Our BFFs?

by Art

brand bff

This morning as I took two slices out of my packet of bread I noticed a large “FOLLOW US ON TWITTER” plastered across the side. “Does anyone see that and follow their bread manufacturer?” I wondered, as I put the loaf back. “Don’t forget to follow us on social media!”…

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How to Make Your Boring B2B SaaS Sound Sizzling Hot

by Neil Patel

make your b2b saas sound sizzling hot

Here’s your challenge. You’ve got this sweet SaaS. It’s powerful, feature-rich, benefit high, and primed for a raving and fanatical customer base. But how do you make it sound as awesome as it is? From your homepage to your content marketing efforts, what are the characteristics that make your SaaS…

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Why That Giveaway Is A Terrible Marketing Idea

by Art

why that giveaway is a bad idea

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s run a giveaway!” “That’s perfect. The new iPhone just came out, so we can give one of those away.” I’ve been in this situation myself, which…

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Alex Peters

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