Just how effective is online marketing at converting people from free to paid users of a particular tool? And is marketing the only thing that matters?

You can pound your keyboard for months – trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. Something that sits front and center on your home page and delivers your message perfectly.

Let’s get one thing straight: this is NOT just another “X things marketers can learn from Pokemon Go” or “How to launch your product like Pokemon Go” article. Lord knows there are enough of those around already.

One challenge for any sales page or website is winning over skeptics and worriers – those who are leaning toward buying but held back by questions like, “Can I trust these guys?” “Is this really different from the last company that didn’t deliver on their promises?” or “Am I going…

You’re in business to generate leads and sales. I’m in business to help you do that. The obvious problem is this: Many websites fail to do what they are intended to do — get leads! That’s why the average conversion rate for most websites is less than 3 percent.

Got a marketing strategy? Does it include Wikipedia? If not, you may want to rethink your game plan. Marketers have been implementing Wikipedia as part of their marketing strategy for years and have reaped many of the benefits that have come from it.

The email account you use for your business is one of the most valuable digital assets you control. It is the hub of most of your online accounts, likely your main method of communication and one of the pillars of your online presence. Due to the efforts of cybercriminals and…

When it comes to getting visitors to your website, more is always better. But getting traffic that’s engaged, interested and active? That’s another story. In this article, we’ll look at some of the more uncommon ways businesses and organizations have used to not only drive traffic to their websites, but…

“Used car salesman” is synonymous for sleazy, pushy, crooked sales. It’s too bad, really. Sure, there may be some dishonest used car salespeople, but certainly the entire industry can’t be that bad. Unfortunately, the stereotype persists. Why? Because we’ve all experienced the greasy, false friendship of that kind of salesperson.…