Marketing

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your…

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably

“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or

People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge.

Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics,

Even if you rarely pay attention to marketing, I’m confident you’ve heard this fact (or a variation): the average American sees or hears 3,500+ advertising

Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I