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How to Make Your Boring B2B SaaS Sound Sizzling Hot

by Neil Patel

make your b2b saas sound sizzling hot

Here’s your challenge. You’ve got this sweet SaaS. It’s powerful, feature-rich, benefit high, and primed for a raving and fanatical customer base. But how do you make it sound as awesome as it is? From your homepage to your content marketing efforts, what are the characteristics that make your SaaS…

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Why That Giveaway Is A Terrible Marketing Idea

by Art

why that giveaway is a bad idea

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s run a giveaway!” “That’s perfect. The new iPhone just came out, so we can give one of those away.” I’ve been in this situation myself, which…

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How To Build A Landing Page From Scratch

by Jacob McMillen

A while back, we discussed ready-made landing pages in some detail. We evaluated how to customize lading pages “out of the box” and even reviewed the top landing page providers. For many businesses, ready-made landing pages are the way to go. You don’t have the time, expertise, or team to…

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5 Tips to Craft a Better Value Proposition

by George Mathew

You’ll find value propositions everywhere — some are good, some are bad. Essentially a value proposition is a statement (a quick summary) of what your company does best. The problem is that many people struggle to communicate that in a simple, easy-to-understand way. Have you ever been on a business…

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How to Apply the Psychology of Persuasion To YOUR Business

by Jacob McMillen

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way…

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Show Me My Heatmap

Having trouble seeing your website performance? @CrazyEgg can solve that. It's amazing what you can learn from a heatmap #tech

Sean Higgins

@higg1921