Why Storytelling is the Key to Selling With Email
Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few…
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories
11 Successful AdWords Ads and Why They Crush the Competition
You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking