Why Customer Value Optimization Trumps Conversion Optimization
If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most…
Why Storytelling is the Key to Selling With Email
Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that
The Essence of Google AdWords in 876 Words
Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I
22 One-Sentence Stories That Will Emotionally Charge Your Marketing
This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories
11 Successful AdWords Ads and Why They Crush the Competition
You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking
How To Make Money With Facebook Ads, Part 2
So how do you make money with Facebook ads? Last month we looked at the opportunity that is Facebook paid advertising. We left off with
How “You” Will Generate Customers From Your About Us Page
It’s the most common mistake businesses make in marketing. Looking in the mirror too often. Focusing on yourself instead of the customer. And the About