Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef.
Now, honestly, I have no interest in learning how to cook. With two young kids and a wife who also works full-time, I feel just getting something edible on the table (as opposed to foraging in the meadow outside our house) is good enough at this stage in our lives.
But while the Four Hour Chef is about cooking, it’s really not about cooking. What it’s really about is how to learn any skill by boiling it down to its essentials so you can master it quickly and easily.
One of my favorite concepts in the book is the One Pager. The core concept behind a One-Pager is “to make something intimidating, unintimidating.”
Inspired by this idea, I decided to come up with a One-Pager of sorts for one of the more complicated topics I know about… Google AdWords.
So, here’s my how-to of Google AdWords strategy distilled down from seven years of AdWords experience to 876 words.
That’s it. That’s my One-Pager on the how-to of Google AdWords strategy. It’s easy to get caught up in the more tactical/technical aspects of AdWords.
Don’t sweat that stuff. Either learn the basics yourself or find someone who’s familiar with that side of things to help. But keep in mind that that’s the low value side of things and is not where the AdWords game is won or lost.
Instead, focus your attention on the strategic side of things laid out in the One-Pager above. Getting these things right is what separates an average AdWords campaign from a highly successful one.