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  • “Pratik Dholakiya”

    4 Guiding Lights for Content that Converts

    April 13, 2015 by Pratik Dholakiya

    How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other … [Read more...]

    Filed Under: Content Marketing

    What You Miss When You Obsess About Conversions

    January 13, 2015 by Pratik Dholakiya

    “How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does … [Read more...]

    Filed Under: Conversion

    Measure Marketing ROI: Proving Value When It Can’t Be Measured

    March 5, 2014 by Pratik Dholakiya

    measuring the impossible

    What happens when a marketing campaign can't be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep … [Read more...]

    Filed Under: Marketing

    A Warning to Ecommerce Startups: The Future of Online is Offline

    November 26, 2013 by Pratik Dholakiya

    When ecommerce first took the world by storm in the late '90s and early 2000s, cutting edge marketers knew that the "information superhighway" was the … [Read more...]

    Filed Under: eCommerce

    4 Big Things You Thought You Knew About Social Media

    October 24, 2013 by Pratik Dholakiya

    Everybody knows how social media marketing works. They know that people use social networks to connect, that it's all about getting shared, that there … [Read more...]

    Filed Under: Social Media

    Featured articles:

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