How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other … [Read more...]
“Pratik Dholakiya”
What You Miss When You Obsess About Conversions
“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does … [Read more...]
Measure Marketing ROI: Proving Value When It Can’t Be Measured
What happens when a marketing campaign can't be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep … [Read more...]
A Warning to Ecommerce Startups: The Future of Online is Offline
When ecommerce first took the world by storm in the late '90s and early 2000s, cutting edge marketers knew that the "information superhighway" was the … [Read more...]
4 Big Things You Thought You Knew About Social Media
Everybody knows how social media marketing works. They know that people use social networks to connect, that it's all about getting shared, that there … [Read more...]
