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We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth.We … [Read more...]
“Pratik Dholakiya”
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4 Guiding Lights for Content that Converts
How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other … [Read more...]
What You Miss When You Obsess About Conversions
“How much traffic do we attract? At what rate do they convert?”“What’s the ROI?”“What do I get if I square off my marketing budget?”“Does … [Read more...]
4 Time-Tested Ideas to Make Customers Return to Your Site
Running an ecommerce business is a little like fishing in a lake with twenty million other fishermen, some of them equipped with magic fishing nets … [Read more...]
Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions
When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to … [Read more...]
Measure Marketing ROI: Proving Value When It Can’t Be Measured
What happens when a marketing campaign can't be measured?Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep … [Read more...]
A Warning to Ecommerce Startups: The Future of Online is Offline
When ecommerce first took the world by storm in the late '90s and early 2000s, cutting edge marketers knew that the "information superhighway" was the … [Read more...]
4 Big Things You Thought You Knew About Social Media
Everybody knows how social media marketing works. They know that people use social networks to connect, that it's all about getting shared, that there … [Read more...]
