Pratik Dholakiya is the Co-Founder and VP of Marketing of E2M, a digital marketing agency and MoveoApps, a mobile apps development company. Pratik has contributed on sites like SEW, SEJ, KISSmetrics, Entrepreneur and FastCompany to name a few. He’s passionate about fitness, entrepreneurship, startups, and all things digital marketing. Hit him up on Twitter @DholakiyaPratik for a quick chat on any of these topics.

What You Miss When You Obsess About Conversions

by Pratik Dholakiya

“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does this help to get more leads?” There isn’t a single meeting focusing on marketing that doesn’t dwell on those questions. There isn’t a…

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