We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates…

How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other forms of content aside, that would be my approximate blog count for the day. Why? Because there is such abundance of…

“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does this help to get more leads?” There isn’t a single meeting focusing on marketing that doesn’t dwell on those questions. There isn’t a…

Running an ecommerce business is a little like fishing in a lake with twenty million other fishermen, some of them equipped with magic fishing nets that attract all the fish in the lake. While each fisherman out on the waters would love to lay their hands on those magic fishing…

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting,…

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics, mumbling something about ROI under your breath? A few years ago, we struggled with new marketing channels that were virtually impossible to measure. Today, things…

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the future of commerce. As we entered the information age, we were going to free ourselves from the shackles of brick and mortar, and virtual reality…

Everybody knows how social media marketing works. They know that people use social networks to connect, that it’s all about getting shared, that there are no more gatekeepers, and that if users love their content, it’s going to dominate on social media. Or more accurately, that’s what they think they…