We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates…

Running an ecommerce business is a little like fishing in a lake with twenty million other fishermen, some of them equipped with magic fishing nets that attract all the fish in the lake. While each fisherman out on the waters would love to lay their hands on those magic fishing…

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics, mumbling something about ROI under your breath? A few years ago, we struggled with new marketing channels that were virtually impossible to measure. Today, things…

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the future of commerce. As we entered the information age, we were going to free ourselves from the shackles of brick and mortar, and virtual reality…

Everybody knows how social media marketing works. They know that people use social networks to connect, that it’s all about getting shared, that there are no more gatekeepers, and that if users love their content, it’s going to dominate on social media. Or more accurately, that’s what they think they…