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Many marketers believe that they are supposed to change a user’s behavior.According to the theory, an effective landing page will challenge a … [Read more...]
“Jeremy Smith”
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6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months
You’ve heard the expression, “attitude is everything.”It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as … [Read more...]
The Conversion Optimization Guide to User Intent
User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused … [Read more...]
Your Ecommerce Site Will Die Without These 3 Trust Signals
Every ecommerce site needs trust signals. Without them, you can expect conversion rates and revenue to remain low. With trust signals, you can power … [Read more...]
The 5 Times When You Absolutely Must do A/B Testing
The world needs more A/B testing.Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to … [Read more...]
Winning The War Against User Anxiety and How to Increase Conversions
Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were … [Read more...]
13 Ways to Battle Shopping Cart Abandonment and WIN
What is the biggest drain on your profit potential?If you sell online, it could easily be shopping cart abandonment.It doesn’t matter whether … [Read more...]
The Truth About B2B Lead Gen: What Really Works
Want to know the biggest challenge in B2B marketing? It has nothing to do with what color tie you should wear in a presentation. In one word, it’s … [Read more...]
8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests
Talk to any conversion expert (like me), and you’ll hear them chanting the same song: “Test, test, test, test.”It’s monotone, boring, and … [Read more...]
The Psychology Behind Free Shipping: Does It Work?
Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult with a client on … [Read more...]
