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Jeremy Smith is a serial entrepreneur, trainer and conversion consultant for Fortune 1000 companies. He has a powerful understanding of human behavior and profit-boosting techniques. You can learn them by downloading his latest ebook: Landing Page Optimization for In-House Marketers.

Should You Change User Behavior on Your Landing Pages?

by Jeremy Smith

what not to do

Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential…

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The Conversion Optimization Guide to User Intent

by Jeremy Smith

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take…

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6 Characteristics of High-Converting CTA Buttons

by Jeremy Smith

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons. It’s a theme I can’t overemphasize. In this article, I’m going to discuss exactly what, why, and when a CTA button works effectively. First,…

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The 5 Times When You Absolutely Must do A/B Testing

by Jeremy Smith

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise conversion rates. Tragically, according to Econsultancy, a paltry 38% of companies are doing A/B testing. There’s obviously a problem here. What I’m proposing in this article are five times when you absolutely must…

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13 Ways to Battle Shopping Cart Abandonment and WIN

by Jeremy Smith

What is the biggest drain on your profit potential? If you sell online, it could easily be shopping cart abandonment. It doesn’t matter whether you sell one product or thousands, you’ve probably experienced it: people exiting your site after clicking the Buybutton but before the sale is complete. And if…

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