Whether you’re in charge of designing a website, flyer, brochure, magazine, ad, street sign, billboard, textbook or ebook, you know the importance a … [Read more...]
“Branding”
Ready For Rebranding? Validate Your New Direction To Minimize Risk
There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a … [Read more...]
Expert Brand Building Tips From Klaviyo’s Ecommerce Summit, Part Three
Welcome to Part Three of my blog series covering just a few of the things I learned as an attendee at Klaviyo: BOS - a wonderful two-day summit run by … [Read more...]
Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase.When customers are 60% to 80% … [Read more...]
The Small Business Guide on How to Create Simple Branded Videos
2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within … [Read more...]
Is Your Growth Marketing Plan Ignoring Brand Building?
The times they are a-changin’.They are for the token tech marketing employee, at least.But the more things change, the more some tried-and-true … [Read more...]
How to Use a Brand Evangelist to Skyrocket Your Sales
Brand evangelism isn't a new marketing technique, but it has evolved quite a bit over the last few years.Most people who hear about “brand … [Read more...]
Make an Emotional Connection for Lifelong Customers and Rabid Fans
Wouldn’t it be nice if your customers were as passionate about your product or brand as you are?Don’t you wish you customers would proudly display … [Read more...]
7 Unlikely Places to Get More Personal Brand Exposure
Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities … [Read more...]
Branding & Conversion: Lessons From A Local Mechanic
At its core, marketing can be divided into two facets: direct-response and branding.Direct-response is the most efficient of the two and results … [Read more...]
