Welcome to Part Three of my blog series covering just a few of the things I learned as an attendee at Klaviyo: BOS – a wonderful two-day summit run by one of my favorite local startups. In Part One I focused on how ecommerce companies can attract and convert website traffic to…

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer…

2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within every marketer’s toolkit throughout the entirety of 2016. While it may seem that only big companies have the resources at hand to create extraordinarily…

The times they are a-changin’. They are for the token tech marketing employee, at least. But the more things change, the more some tried-and-true principles remain the same. And so it should be with branding in the age of growth marketing. Is your team playing by the rules? Is there…

Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand evangelism” probably think of someone famous like Guy Kawasaki. But is brand evangelism something that only big brands can do? What about your brand? If…

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved.…

Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite…

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused…

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In…