“Branding”

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase.When customers are 60% to 80% … [Read more...]

2015 may have been touted as the year of the video in the marketing world, but despite that, branded videos have continued earning their space within … [Read more...]

The times they are a-changin’. They are for the token tech marketing employee, at least. But the more things change, the more some … [Read more...]

Brand evangelism isn't a new marketing technique, but it has evolved quite a bit over the last few years.Most people who hear about “brand … [Read more...]

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are?Don’t you wish you customers would proudly display … [Read more...]

Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities … [Read more...]

At its core, marketing can be divided into two facets: direct-response and branding.Direct-response is the most efficient of the two and results … [Read more...]

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow?It’s because the emotional power of … [Read more...]

Branding... big companies invest a lot of time, money, and attention into it. Why?Because branding controls how your prospective customers see and … [Read more...]