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Top 7 Ways to Build Brand Loyalty

by Today's Eggspert

Brand Consistent

Modern customers scour websites and research products they’re thinking of buying before making their actual purchase. When customers are 60% to 80% of the way down the funnel before they talk to anyone at your business, you can’t rely on traditional methods to generate loyalty. At the same time, fewer…

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How to Use a Brand Evangelist to Skyrocket Your Sales

by Neil Patel

brand evangelist

Brand evangelism isn’t a new marketing technique, but it has evolved quite a bit over the last few years. Most people who hear about “brand evangelism” probably think of someone famous like Guy Kawasaki. But is brand evangelism something that only big brands can do? What about your brand? If…

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Branding & Conversion: Lessons From A Local Mechanic

by Jacob McMillen

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused…

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Color, Value & the Evolution of Logos

by Kathryn Aragon

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In…

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6 Branding Lessons from Duluth Trading

by Christina Gillick

Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit…

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