There comes a time in a business’s lifespan that a rebrand is necessary for new horizons or continued success. However, rebranding can be a … [Read more...]
“Branding”
Top 7 Ways to Build Brand Loyalty
Modern customers scour websites and research products they’re thinking of buying before making their actual purchase.When customers are 60% to 80% … [Read more...]
How to Use a Brand Evangelist to Skyrocket Your Sales
Brand evangelism isn't a new marketing technique, but it has evolved quite a bit over the last few years.Most people who hear about “brand … [Read more...]
Make an Emotional Connection for Lifelong Customers and Rabid Fans
Wouldn’t it be nice if your customers were as passionate about your product or brand as you are?Don’t you wish you customers would proudly display … [Read more...]
Branding & Conversion: Lessons From A Local Mechanic
At its core, marketing can be divided into two facets: direct-response and branding.Direct-response is the most efficient of the two and results … [Read more...]
4 Undisputable Reasons for Branding Yourself Instead of Your Biz
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it?Then there was … [Read more...]
Storyselling: When Your Customers Don’t Want to Be Sold
Everyone knows what storytelling is—but what about storyselling?Storyselling is the act of selling your product or service through telling a … [Read more...]
Similar But Different: How These Similar Brands Differentiate Their Offers
It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them … [Read more...]
The Ultimate Guide to Facebook Graph Search
If you've been paying attention to recent social media news, you've heard of Facebook Graph Search. This is Facebook's internal search product, which … [Read more...]
5 Lessons To Learn From The Biggest Brand Blunders of 2012
In business, it's important to learn from your mistakes.Even better is to learn from other people's mistakes.What lessons can we learn from … [Read more...]
