Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all professionals give and get paid advice.

We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and…

It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service. However, that desire, as those in the brick-and-mortar business found out long ago, is the result of a complex, multi-layered process that influences consumer behavior.…

Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool…

You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the best websites in the world do, 1.  The best websites unify the experience To create a strong brand experience visually, web design has to be…

In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy…

While the creative process can not be rushed, there’s a lot you can do to accelerate the process. One effective way is to work systematically.  Find a tried and tested starting point. One way to quickly run through options and ideas for designing a great landing page is to try…

It’s true.  Business people need to think more like designers. Modern business success is often tied to the competitive edge derived from superior design and the power of the visual. But, for those of us working in design, it’s equally important that we understand the business framework we work in…

Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets to success. Much like effective people, there are some distinct characteristics and patterns about great copywriting.  By mastering these techniques, you can write better, achieve excellence in…