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    The 5-Step Guide to Finding the Right Font

    March 20, 2020 by Babar Suleman

    The font just needs to be "pretty" right?There's a lot more to it than that.There’s a gross misconception that typography is simply "font choice" … [Read more...]

    Filed Under: Design

    Designing for Subscription: 6 UX Musts for Increasing Sign Ups

    January 9, 2018 by Babar Suleman

    Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix. … [Read more...]

    Filed Under: Conversion

    The One Page Story: Design Strategies for Creating Compelling Landing Pages

    October 14, 2015 by Babar Suleman

    the one page story

    We are in the middle of a cultural shift.This evolving change is highly visible in the current state of communication. As attention spans continue … [Read more...]

    Filed Under: Design

    6 Strategies for Designing Ecommerce Websites That Convert Visitors into Customers

    September 16, 2015 by Babar Suleman

    ecommerce designs that convert

    It is not just the product that sells online.Sure, an online purchase is motivated by a desire to buy a certain product or service.However, … [Read more...]

    Filed Under: eCommerce

    Tell Stories That Convert: How to Add Narrative to Your Site

    August 11, 2015 by Babar Suleman

    Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing … [Read more...]

    Filed Under: Conversion

    The Best Websites In The World Do These 6 Things…

    February 14, 2013 by Babar Suleman

    You know a good website when you see it.But what is it exactly that makes it so darn good?Here are six things the best websites in the world … [Read more...]

    Filed Under: Design

    5 Lessons To Learn From The Biggest Brand Blunders of 2012

    January 23, 2013 by Babar Suleman

    In business, it's important to learn from your mistakes.Even better is to learn from other people's mistakes.What lessons can we learn from … [Read more...]

    Filed Under: Branding

    7 Habits of Highly Effective Copy

    October 1, 2012 by Babar Suleman

    Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable insights on effective human behavior and the secrets … [Read more...]

    Filed Under: Copywriting

    Surprise! The Next Design Revolution Is Brought To You By Microsoft

    July 31, 2012 by Babar Suleman

    Remember how the Mac fan boys used to turn their nose up and anything and everything Microsoft? Well, they are under a lot of heat right now.Just … [Read more...]

    Filed Under: Design

    6 Important Web Design and Usability Trends Sparked By Pinterest

    June 28, 2012 by Babar Suleman

    Everyone wants the Pinterest look.The visual bookmarking turned social networking website is currently having the same effect on web design that a … [Read more...]

    Filed Under: Design

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