Babar Suleman (MFA, Parsons School of Design; Fulbright Scholar) is a visual storyteller and an experience designer. He is interested in the interplay of words and visuals in the communication process and uses his diverse experience as a writer and designer to create meaningful user experiences and effective branding strategies. You can contact Babar at his official website.
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Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the design process and business needs. As someone who has both a Business and Design background, I have found it useful in…
Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix.
What are the features that define user-friendly navigation, efficient checkouts and streamlined product filters? How can we make e-commerce websites more effective by using user experience (UX) design to increase conversions?
Last year, I started working on an idea for a platform, called Counsell, currently available as an app on iOS and Android devices, that lets all professionals give and get paid advice.
We are in the middle of a cultural shift. This evolving change is highly visible in the current state of communication. As attention spans continue to shorten, the significance of the novel and long-form is giving way to the 140-character tweet, the ephemeral 10-second Snapchat (with an optional caption) and…
It is not just the product that sells online. Sure, an online purchase is motivated by a desire to buy a certain product or service. However, that desire, as those in the brick-and-mortar business found out long ago, is the result of a complex, multi-layered process that influences consumer behavior.…
Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool…
You know a good website when you see it. But what is it exactly that makes it so darn good? Here are six things the best websites in the world do, 1. The best websites unify the experience To create a strong brand experience visually, web design has to be…
In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy…
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@CrazyEgg was one of the best tools I have used to understand what and where users are engaging with a page.#seochatMatthew Diehl
@matthewdiehl
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