3 Stealthy Ways to Power-Up Your Contact Forms

by Kathryn Aragon

Last updated on January 16th, 2018

When it comes to lead generation, you need the funnel to be as slick as possible

With no leaks and no stops on the way to conversion.

My friends over at Singlehop have created an infographic that gives three sneaky ways to get your funnel in shape.

  1. Reduce the number of fields.
  2. Build trust.
  3. Improve your call to action.

Okay, maybe they’re not so sneaky. But they’re sure to up your marketing game—and maybe help you get the jump on the competition to boot.

Check it out, then add your own ideas below.

Contact Forms for the Marketing Ninja

infographic on contact forms

Things that Stood Out to Me

Nearly two-thirds of contact forms have 5-10 fields. That’s way too many! But what that means is it’s easy to get beat out your competition simply by optimizing your forms.

You can increase trust levels by focusing on just three areas:

  1. Provide your contact information, so people believe you’re a reputable business.
  2. Offer credible proof that you will deliver as promised.
  3. Just be cool, which simply means be authentic and accessible.

Make your call to action a first-person statement. Not “Try it today” (a command), but “Give me my heatmap” (the words your prospects are saying in their heads… or ought to be).

Nearly 40% of people  will buy an offer made on the Thank You page. That’s a no-brainer. Make another offer for easy upsells.

What would you add?

What tips and tricks have worked for you? Let us know in the comments below.

Read other Crazy Egg articles by Kathryn Aragon



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Kathryn Aragon

Kathryn Aragon is the former editor of The Daily Egg. She's a content strategist, consultant, and author of The Business Blog Handbook. Learn more at KathrynAragon.com. Follow her on Twitter.


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  1. Anoop Srivastava says:
    February 10, 2014 at 6:23 am

    Kathryn, Good Post. I am compltely agree with you and i personally recommend that building trust is really improve the conversion rates.

    • Kathryn Aragon says:
      February 10, 2014 at 8:32 am

      Let’s keep spreading the word, Anoop! Marketing has changed, and trust is a powerful currency. Thanks for stopping by.

      • Bhavesh Patel says:
        February 11, 2014 at 1:31 am

        As a marketer trust is not just currency but it’s everything. Contanct form is always important to connect you with the customer/client. Thanks Kathryn for sharing this post with us. 🙂

  2. Joe L says:
    February 7, 2014 at 8:50 am

    Would be interested to see the stats on B@B who did and didn’t offer free whitepapers, etc.

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