Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Are the Top AdWords Ads for “Golf Vacations” Subpar?
If you’re paying a lot of money for clicks in AdWords, you’d better be converting those clicks into leads and sales. That’s why, when you…
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Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results
Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus…
Similar But Different: How These Similar Brands Differentiate Their Offers
It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them…
21 (Mostly) Free Web Usability Tools You Can’t Do Without
What’s web usability and as a marketer, why should you care? Content marketing and social media ROI may be the foundation of your marketing practice,…
The Apple Standard: 6 Guiding Principles for a Better Web Experience
Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but…
July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting
What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then. Here are…
9 PPC Tools That’ll Give You a Leg Up on the Competition
In the cutthroat world of PPC advertising, you need every advantage you can get to stay ahead of the competition. Below are 9 tools that…
3 Ways Live Chat Software Can Improve Your Conversion Rates
If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers…
Two Words To Turn Ho-Hum into Powerful Copywriting
Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question:…
No Reader? No Problem! How to Follow Your Favorite Blogs without an RSS Reader
[powerpress url=http://traffic.libsyn.com/crazyegg/cep008_noo_rss_reader.mp3] By the time you read this, Google’s RSS reader will be gone. Over the years millions of people (including many marketers and journalists)…
What’s In A Name? How To Use Naming Conventions To Convert
When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me…
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