If your website uses Server-Side Conversion Tracking, you can now send that data directly to Crazy Egg via the new Conversion Tracking API.
Connecting it gets more accurate conversion data in your account, which helps you:
- See which A/B Testing variant actually drives conversions, not just clicks
- View Heatmaps segmented by converters vs. non-converters, so you see what page content actually drives conversions
- Watch Recordings of visitors who converted, vs. those who didn’t
- Trace the exact path that converting visitors took in Funnels
See instructions to set up the Conversion Tracking API here.
New to conversion tracking?
Server-side Conversion Tracking is an advanced method used by some websites to maximize the accuracy of their conversion data. It’s especially impactful for sites that depend on Meta or TikTok ads, since accurate conversion data is critical for targeting algorithms.
Sites will record conversion events in their servers, then send that data to analytics or advertising platforms. It bypasses ad blockers, cookie restrictions, and the need for client-side tags.
But if you’re just getting started, you can track conversions in Crazy Egg without touching code or servers.
