A lot has been said recently about remote work and globally distributed teams being the “future” of business, but the fact is that some people (and some companies) have already been doing it for a long time. We recently shared tips for handling the transition from an in-house career to an…

Imagine if you could record your website visitors’ actions as they swiped, scrolled, clicked, and otherwise experienced your website in real time. Not only is that sort of technology available, but it’s highly-recommended recommended that you put software like this to good use, especially if you’re an ambitious web marketer…

I hate to be the bearer of bad news, but not all landing pages are created equal. And they surely aren’t all created the same. So it’s vital to your digital marketing success that you’re able to distinguish between the different types of landing pages at your disposal. Let’s get…

Marketers seeking to dominate their respective niches should be focused on the best website layouts for maximum UX and conversions. UX or user experience is vitally important to successful websites. And, of course, a website that doesn’t convert may not exist at all. Non-converting websites are nothing more than online…

There’s a reason marketers talk about the best headlines and calls to action more than anything else. It’s because the best headlines and CTAs contribute more heavily to conversions than most entrepreneurs think. Think about how people used to — and still do, in some cases — browse magazine racks.…

With the holidays coming up, you’re probably right in the middle of an email marketing campaign with big ambitions. If you’re using an email marketing solution or an ESP, they’re giving you great analytics on how your emails are performing with your audience. You’re seeing sends and opens, clicks and…

Sales copy matters more than you might think. It’s important to supplement your text with images and video, but words on the page have a powerful impact on what consumers do. A photograph of a smartphone doesn’t tell you its specs. A video about a running shoe can’t attract search…

The holidays are a bad time for a lot of things. From traveling to saving money to making sure you don’t eat your weight in gingerbread, it’s hard to enter the new year unscathed. Even in the marketing world, the holidays are probably the most stressful time of the year.…

When setting out to create a successful website, you should always be mindful of user engagement. But what does that mean, exactly? When visitors land on your site, you want them to read your content, interact with your forms, and click-through on your calls-to-action. That’s essentially user engagement in action,…