Do you want to learn about the best web analytics tools? There are several free options available of which the king is Google Analytics. There is no reason not to use it. And then there’s Crazy Egg, which offers deeper insight with rich visual analytics and heatmaps. See how to…
If your company relies only on analytics software to interpret and give insights on raw numbers, you are probably missing out. Numbers can give answers to many questions, like where are your users coming from, which page they visit, how long do they stay on your website and many more.
The door outside my office reads: PUSH. Guess what? That’s the handiwork of our HR team. (Thanks, HR team.)
Correlation: The existence of a relationship between two or more variables or factors where dependence between them occurs in a way that cannot be attributed to chance alone.
Why would you want to record your users’ mouse movements? Mouse recordings give you a deeper view of user behavior than click-based heatmaps and scrollmaps. As well as knowing what a user clicked on, mouse recordings let you see all their movements on the page before and after.
With the advent of the internet in the 90’s, Ecommerce has spread like wildfire. Consumers have moved from traditional shopping to ecommerce. All this started when Jeff Bezos introduced us to the world of Amazon.
Keyword cannibalization is what happens when you have multiple pages on your website that all target the same keyword.
Your music is being streamed on all your devices with Apple Music and your favorite shows find a home at Netflix.
A common oversight of many online businesses is NOT using their own websites. Simply put, they don’t spend time in their visitors’ shoes.