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How to Identify Your Target Audience for Better Marketing

by Steve Hogan

target-audience-introduction

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you serve a specific segment of the population. Too often, when an entrepreneur gets asked who the target audience is, they answer, “Everyone.” That’s almost never…

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Quick CRO Wins? Look No Further Than Customer Feedback

by Today's Eggspert

customer-feedback-cro

According to a 2017 study by Econsultancy, just 22 percent of companies are satisfied with their conversion rates. But how do companies rectify that? From lead-capturing, analytics and UX testing to page optimisation, online performance and marketing automation, there are plenty of tactics to choose from. But there’s just one…

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Sara MacQueen

@SaraLMacQueen

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