Many startups begin with an idea but lack deep financial resources. As a result, they’re often reluctant to spend money on anything that isn’t absolutely necessary. If there’s a way to accomplish a task for free, they’ll find it. If this sounds like your approach, you’re probably reluctant to spend…

Everyone loves a good intrigue. We like to think there’s a hidden agenda behind everything that inconveniences us in some way. That’s certainly how many SEO professionals see the way that Google controls site owners’ access to information. Case in point: the ‘Not Provided’ debate, raging since 2013. For the…

The window to grab a visitor’s attention on your website is small. If you don’t give them a reason to stay within the first few seconds, you could lose them. That’s because users decide whether to hit the “back button” decision within milliseconds. So your homepage is your chance to…

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic. But you have to be cautious with how you go about earning quality links. Links have been a major part of how Google and other search…

How long do users stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture a user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if…

Crafting a high converting landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of “what the customer wants” whispering in the background. This means that creating an…

It’s dangerous territory to make assumptions, over-generalize, or depend on logic or even so called “best practices” to make decisions about site changes. My team and I launched an e-commerce website a few years ago, and here are four ways we tried to break through common conversion pitfalls in order…

Is the color scheme you’ve chosen for your website triggering a desired response? Does your website color palletes are good? Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise. But a skilled designer understands the importance of evaluating a color scheme based…

You may have noticed that some of your  Google Analytics data isn’t entirely accurate. Whether you saw a sudden, unwarranted change in user behavior, picked up on major differences after a redesign, or found some unexplainable information within a report, there are many things that can indicate issues with your data.…