If you’re looking for landing page design inspiration, I have you covered with today’s post. I’m going to show you 23 landing page design examples that convert, then show you how to design one yourself. Why should you build a landing page — or lots of landing pages? Because they’re…

In an ever-crowded market of newly launched businesses, reinvented rivals, and disruptive technology, it can feel impossible to reach your target audience. With worldwide ecommerce revenue projected to reach 4.88 trillion US dollars in 2021, your goal should be to maximize your share as much as possible. That’s where website…

What is a target audience? And why does your specific target audience matter? That’s what we’re going to cover today. When you’re in business, you serve a specific segment of the population. Too often, when an entrepreneur gets asked who the target audience is, they answer, “Everyone.” That’s almost never…

According to a 2017 study by Econsultancy, just 22 percent of companies are satisfied with their conversion rates. But how do companies rectify that? From lead-capturing, analytics and UX testing to page optimisation, online performance and marketing automation, there are plenty of tactics to choose from. But there’s just one…

Do you know what a customer journey is and why you need one? A customer journey is a story about understanding your users, how they behave while they visit your website, and what you can do to improve their trip, so they keep coming back. Nowadays all we seem to…

Every buyer (potential or otherwise) is different and works through their purchasing decisions at a different pace. Calls to Action (CTAs) exist to be clicked on, to help facilitate those decisions, but the reasons why buyers click on them vary. As consumers drift further and further away from human interaction,…

Welcome to Part Three of my blog series covering just a few of the things I learned as an attendee at Klaviyo: BOS – a wonderful two-day summit run by one of my favorite local startups. In Part One I focused on how ecommerce companies can attract and convert website traffic to…

If you want to get more traffic and sales to your ecommerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of ecommerce entrepreneurs. Today, we’d like…

Welcome! For those of you just tuning in: Last week I attended Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy for online merchants and ecommerce brands. Session topics ranged from Facebook Messenger bots and segmentation to email design and marketing automation. I took a ton of very…