Juggernaut. Facebook, together with Instagram, which it acquired in 2012, dwarfs the nearest competitor in the social media space, YouTube. When it comes to social media marketing, Facebook and Instagram are the two most important players on the market these days.
Half the money I spend on advertising is wasted; the trouble is, I don’t know which half. – John Wanamaker (1838 – 1922).
It’s time to highlight the top five posts of the year. It wasn’t easy to choose only five, and by limiting our choice to only five, we had to eliminate hundreds of wonderful posts. We feel, however, that these top five are the most hard-hitting, useful, or knowledge-packed posts that…
It seems influencer marketing keeps exponentially growing in popularity. Looking at Google Trends, the data agrees:
The recent explosion in Instagram hype is capturing the attention of marketers everywhere – especially those of us who are keeping tabs on trends in visual storytelling and social media-based audience building.
An email list is one of the best assets that you can build for your business. No change in the Google Algorithm or advertising account ban can take your email list away from you.
You have a professional website that looks attractive, your pages load quickly, and you’re a master storyteller. Yet you’re still struggling to get your casual website visitors to make a purchase or contact you for a quote.
Having product photos that stand out is more important than any other piece of content on your product page. One study found that 67% of people rate the quality of product images to be “very important,” more than product information, detailed descriptions or even reviews!