What if you could boost email signups by 1,375 percent (or more)? And what if I told you that the secret to those kinds of results lies in something as simple as an exit popup? Craft blogger Nikki McGonigal used to just have an email signup form in her website’s…

For a long time, responsive design dominated the web as the format of choice for business and personal sites. Now, however, mobile optimization has begun to gain credence as a potentially preferable strategy. I’ve talked about responsive design many times before, including in this video. It’s definitely still relevant. However,…

Source Do you know what a heat map is – and what it is good for? Heatmaps are everywhere these days. You see them on the weather, on real estate sites – basically, anywhere there’s data to display. They’re increasingly popular in scientific disciplines where large volumes of data have…

SEO tracking is essential for evaluating your site’s success. After all, If you’re going to invest the time and budget it takes to create and maintain an SEO plan, you want to be sure that your investment is worth the results. But if you’ve never attempted to measure your results,…

One of the most important parts of any digital marketing strategy is earning SEO backlinks. That’s because Google’s top priority is to deliver high-quality information to their users. So when they rank results, each site’s level of authority plays a major role. But earning that authority isn’t as simple as…

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is unique. That’s probably why you’re reading this article. You want to know the best place to start. Then, you can…

If you want to start seeing better results from your website, you need to know how to do SEO. But optimizing a site isn’t always a straightforward process. The exact strategy you use depends on your needs, goals, and business — meaning that a lot of planning and work goes…

If you’ve spent any time at all looking into SEO, you’ve likely heard the term keyword research. But… what is keyword research? And why is it so important? If you’ve found yourself asking these questions, you’re certainly not alone. Understanding how to do keyword research can be a challenge. There’s…

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand how people make the decision to buy (or to not buy). It all starts with lead generation. Unless people in your target audience…