Lost customers. Lost revenue. EEK! Increased competition. Oh no! It has been said that it costs six times more to recover a lost customer than it cost to acquire them in the first place.
We lied to you. For years, we, as providers of an A/B testing tool, told you it was easy. We made a visual editor and pretty graphs and gave you wins on engagement or a lower bounce rate, but we did not really contribute to your bottom line.
If you’re only going to use one social media site for marketing, the chances are it’s going to be Facebook. The now-ubiquitous social networking site has come a long way since its Harvard University origins and has been open to the public since September 2006.
The best color for your CTAs. What hero images work best. How to tweak your headlines. Writing conversion focused copy. All of these are the bread and butter of writers like me.
Storytelling is primal. As humans evolved, night time storytelling around the fire pit became ingrained in human communication as did scratching out drawings of animals on cave walls.
If you want an effective social media presence, you’re going to want images that fit with News Feeds, timelines and streams. Trouble is, the different channels all use different sizes and shapes for their images, and to keep you on your toes, they occasionally change them too.
A sitemap is (usually) an XML document, containing a list of pages on your website that you have chosen to tell Google and other search engines to index. Google often uses the sitemap file as a guide to the pages available on your website — even though it may decide…
If you’re currently using a ‘one size fits all’ marketing approach for your business – you might want to rethink things. You may not realize it, but your existing clients went through a ‘journey’ – before they decided that you were the best business to meet their needs.
Blogging is a powerful B2B content marketing tool. But many B2B content marketers aren’t getting anything close to its full effectiveness. So they conclude that blogging doesn’t work, or at least that it doesn’t work for their business.