As a marketer, there are only so many conferences I can attend in a year — and this year all three happened to fall within two weeks of each other. By far the best one I attended was Klaviyo: BOS, a two-day summit focused on growth tactics and business strategy…

There’s a joke in the marketing world that A/B testing actually stands for “Always Be Testing.” It’s a good reminder that you can’t get stellar results unless you can compare one strategy to another, and A/B testing examples can help you visualize the possibilities. I’ve run thousands of A/B tests…

A landing page represents an opportunity. Your prospect or lead will either take advantage of it or they won’t. The landing page conversion rate tells you how well you’re doing. Some websites have one or two landing pages, while others have dozens. It all depends on how many products or…

Live chat and chatbots are gaining popularity. And there is a good reason for that: modern businesses continue to look for innovative way to improve their customers’ experience while they search for answers to their queries in real time. While some have opted for live chat, others prefer a chatbot.…

Your best customers don’t just buy one product or use your service once. They come back again and again for more. Customer retention increases your customers’ lifetime value and boosts your revenue. It also helps you build amazing relationships with your customers. You aren’t just another website or store. They…

Have you ever faced down a giant table or spreadsheet of data and thought, “I have no idea what to do with this”? As marketers we’ve all probably had those deer-in-the-headlights moments once or twice, where we’ve floundered to figure out what the hell we’re looking at. Crazy Egg was…

Entrepreneurs are always trying to figure out how to engage their user more and boost their website’s conversion rate. One way to do that is through social sign-on, also referred to as social login or lazy sign-in. With social login, users can access your website using the social account IDs…

We live in a fast-paced world. People want things as quickly as possible — and they’re unhappy when something takes too long. Website speed optimization takes away one barrier between you and your audience. Think about the last time you encountered a slow-loading website. You might have closed out the…

Abandoned shopping carts significantly reduce revenue for ecommerce stores. An abandoned cart happens when a prospective customer adds products to the cart, but leaves before completing the checkout process. Fortunately, you can calculate and improve your ecommerce abandonment rate. The first step is to figure out why abandonment happens. In…