Since I started working at my first-ever remote gig here at Crazy Egg, I’ve been posting fun photos on social media of all the spots I’ve been working from. I wasn’t too surprised when a Twitter friend reached out a few weeks ago and asked me via direct message to…

Are you tempted to buy an email list? It sounds easy, right? You just purchase email addresses and start sending people marketing emails. A shortcut, if you will. But there’s always a problem with shortcuts. The time you save by not building your email list organically harms your bottom line,…

Aside from having a site that loads quickly, it helps to know how to design a website layout that converts if you hope to find the most success online. When it comes to layout, one that works well is more than just “pretty” or easy to use. The average visitor…

Hard as it is to believe, we’ve reached the tail end of 2018! With the change in temperature and the excitement of the holidays ahead of us, we also have some great new Recordings and Snapshots features to share with the website optimization community – and a sneak peek at…

Your sales funnel exists whether you know it or not. If you’re aware of the funnel, however, you have much more influence over it. What matters most when it comes to your sales funnel? Website optimization. Each of the sales funnel stages has an impact on consumer behavior, and you…

Landing page A/B testing is essential if you want conversions. It’s the only way to know whether your current landing page is the best you can do. Too many businesses create landing pages and forget about them. They make assumptions about what will trigger audience response. And too often, they’re…

If you don’t think ecommerce product pages matter much to your business, consider this scenario: You’re shopping online for a new pair of shoes. The first ecommerce website you visit features multiple high-quality images, detailed specifications, customer reviews, and even a video showing the shoes from multiple angles. The second…

With all the different types of testing for websites we now have available, there’s simply no excuse for websites that don’t perform well. That may sound harsh, but it’s kind of true. No matter if you’re a consultant, small business, or an agency charged with crafting websites for clients, you…

Web designers are always discussing the best colors for websites, as color is critical to the level of a site’s success. When creating a website that’s designed to appease your target audience, you need simple navigation, an uncluttered layout, and enough important information to keep your traffic engaged and returning…