When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it? Then there was the logo. Three designers took their hack at it before it was satisfactory. The website design just had to be perfect.…

You know that moment, when you’re trying to find out how many people search for “banana stand Balboa Island,” but Google Keyword Planner gives you a “-” under “Avg. monthly searches”? Not to worry. There’s “always money in the banana stand.” You might not own a banana stand, but if…