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Christina Gillick is a direct-response copywriter. She helps her clients create loyal customers and raving fans through relationship building copy and marketing. She is also an entrepreneur and founder of ComfyEarrings – The Most Comfortable Earrings on Earth.

A/B Testing Your Content Marketing Strategy

by Christina Gillick

Content-Marketing-Strategy-Featured

If you make (or want to make) your income online, you probably already recognize that your content marketing strategy plays an important role in your success… But, did you realize that content (or information) is becoming more important than ever? It’s true because potential customers are seeking more and more…

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Test Your Call to Action to Boost Conversions by 13%

by Christina Gillick

call to action testing can be overwhelming

I came across an article recently called, “71 Things to A/B Test.” While this article is an amazing resource—stuffed with great ideas for what to test—it’s a little overwhelming… 71 things?! Eck! Where do you start? Especially if you’re a small business, operating without a full-time conversion optimization team, or…

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3 A/B Testing Pitfalls to Avoid

by Christina Gillick

When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things like “qualitative data,” “confidence level,” and “statistically significant,” just to name a few. If you’re a small business owner—or tight on resources—maybe you’re avoiding A/B testing because you think it’s just too…

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Start A/B Testing Today with 5 Simple Steps

by Christina Gillick

It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. But, did you know that not running the proper tests could be just as bad—or…

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5 Tips for a Fresh Website

by Christina Gillick

As you probably know, the Internet is a constantly growing and evolving media platform. New information replaces old information on a daily basis. In fact, today alone, 109,426 .com domain names have been registered! That’s a lot of new content pouring on to the Web. This influx of new websites…

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8 Tips for Raising Prices Without Customer Backlash

by Christina Gillick

raise prices

As you work to increase your conversion optimization, what are you really aiming for? More profits, right? If that’s that case, pricing your products is a necessary consideration when optimizing your sales funnel. What’s especially tricky is when you need to raise your prices. Do it right and your customers…

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