If you make (or want to make) your income online, you probably already recognize that your content marketing strategy plays an important role in your…
Christina Gillick
8 Tips for Raising Prices Without Customer Backlash
As you work to increase your conversion optimization, what are you really aiming for? More profits, right? If that’s that case, pricing your products is…
7 Tips for Writing Effective Short Copy
Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It…
Get in Your Customer’s Head and Increase Conversions
Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it…
Content Marketing: Essential or Optional for Online Success?
Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best…
Need Exposure? 4 Simple Ways to Get More Social Influence
When you own any kind of business, your success depends on increasing your social influence or gaining exposure. It’s a no-brainer, really… With more exposure,…
Are You Unknowingly Using Bait-and-Switch Marketing?
It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms…
Writing a Guarantee That Converts
Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your…